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583 STRATEGIC MANAGEMENT OF TECHNOLOGY MIDTERM

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583 STRATEGIC MANAGEMENT OF TECHNOLOGY MIDTERM
1. Question : (TCO A) Which of the following is most clearly an example of process innovation?

Student Answer: a pizza chain is able to develop a method of baking pizza that enables pizzas to be baked in 10 minutes rather than the standard 20 minutes during the late 1980s a potato chip company introduces a line of its potato chips with a new type of seasoning. a major motion picture studio releases a new 3D movie.

a tire manufacturer develops a tire that re-inflates itself instantly when it is punctured Instructor Explanation: Chapter 3

Points Received: 4 of 4 Comments:

Question 2. Question : (TCO A) After Yahoo! was introduced as an easy way to search the World Wide Web, it was followed by other search engines, some of which had improved or faster ways to search. This is an example of how one innovative idea can

Student Answer: ruin the business of someone else.

slow down obsolescence.

stimulate more innovations and create a new market.

never be truly copied.

Instructor Explanation: Chapter 3

Points Received: 4 of 4 Comments:

Question 3. Question : (TCO B) There are network externalities in the internet access market but neither DSL nor Cable Modems has a clear dominance in technology for broadband Internet connections. Which of the following is most likely to be true?

Student Answer: there will be great pressure to select a single dominant design by the market. both platforms might successfully coexist.

customers may face a large degree of ambivalence about the choice among them. all of the above.

Instructor Explanation: Chapter 4

Points Received: 4 of 4 Comments:

Question 4. Question : (TCO B) IBM used MS DOS on its new personal computer because Gary Kildall was slow to sign a contract to license CP/M. This lead to the rapid building of installed base for MS DOS and the eventual dominance of Microsoft in
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