A Rhetorical Analysis Ford Ads

Ford displayed an advertisement for their future plans with eye grabbing scenery, as well as filling the audiences heart with joy and sympathy. This is not another boring vehicle commercial but has a connection with all of the viewers. 2017 Ford Go Further successfully convinces the american public to trust the vision of the Ford company, and their plans to become more mobile in the future.
Throughout the entire commercial Ford shows all these different scenarios where children, parents, and even cats are in situations they cannot get out of. By choosing those certain people and animals, it appealed to America’s emotions. As well as to those single parents locked out of their house or the little boy who wrecked his tricycle calling for his moms help. They use children and pets to their advantage, due to the fact that people will always find pets and children adorable and cute. Especially with humor added to it, as well as sympathy because it may seem painful and stressful. It is only natural that as the american public, people will get stuck in a rough situation. With Ford showing frustration, comedy, and pulling the strings of societies heart. It allows everyone to be engaged in the commercial because society
This is easily communicated because once the audience is already intrigued by the joyous music, and eye catching scenery the narrator begins advertising that, Ford is starting a new and innovative process with their vehicles. What they are saying is, trust the company with the new ideas to become more mobile. An underlining topic they are getting across is adding more mobility to the company. The Ford F150 for example shows how the truck can get through a ferocious blizzard and how their vehicle can handle those circumstances. Not only that it shows a sedan making its way through traffic with ease. Therefore the commercial is not boring by capturing the audience’s attention