Analysis - Aqualisa Quartz: Simply a Better Shower
Aqualisa Quartz: Simply a Better Shower
Introduction
Aqualisa is a U.K. based shower manufacturing Company. The Company has been very reputed in the U.K. market for its top quality showers, reliability and great service. It had launched its premium brand Quartz in May 2001. The basic purpose behind launching this brand was to address the concerns of the consumers and the plumbers which perhaps were not satisfied with the existing products in the market.
Aqualisa has three products in shower market segments. This product addresses the issues of lower water pressure and allowing for proper temperature control for water. Generally speaking, due to legacy building designs, shower has low pressure and variable temperatures.
Electric Showers commands around 60% of the market (Aqua has 20% or so of electric shower market) and easier to install but are positioned awkwardly in bathrooms and does not solve the pressure problem. On flip side, they do not need separate heat water supply, rather heats the water by itself. Also they are by far the cheapest among the three products with price difference in the range of 200- 400 dollars.
Mixer Shower - Has two products one with pump one without. Priced at 400- 700.It takes 2 days to install. They have Great reputation in the market.
Power Share - Awkwardly installed. they in 480 to 700 price range. It has average quality reputation.
The quartz shower solves the awkward installation and long installation time problems. It can be installed in half a day, has easily configurable buttons to set temperature, and the installed box can be tucked away in a closed space.
However, it costs 850 -1100 which is higher than the cost of other showers in the market and hence it is perceived as a premium segment product. Because of this and also the reluctance of the plumbers to learn about the new product, Quartz has not been able to achieve its
Introduction
Aqualisa is a U.K. based shower manufacturing Company. The Company has been very reputed in the U.K. market for its top quality showers, reliability and great service. It had launched its premium brand Quartz in May 2001. The basic purpose behind launching this brand was to address the concerns of the consumers and the plumbers which perhaps were not satisfied with the existing products in the market.
Aqualisa has three products in shower market segments. This product addresses the issues of lower water pressure and allowing for proper temperature control for water. Generally speaking, due to legacy building designs, shower has low pressure and variable temperatures.
Electric Showers commands around 60% of the market (Aqua has 20% or so of electric shower market) and easier to install but are positioned awkwardly in bathrooms and does not solve the pressure problem. On flip side, they do not need separate heat water supply, rather heats the water by itself. Also they are by far the cheapest among the three products with price difference in the range of 200- 400 dollars.
Mixer Shower - Has two products one with pump one without. Priced at 400- 700.It takes 2 days to install. They have Great reputation in the market.
Power Share - Awkwardly installed. they in 480 to 700 price range. It has average quality reputation.
The quartz shower solves the awkward installation and long installation time problems. It can be installed in half a day, has easily configurable buttons to set temperature, and the installed box can be tucked away in a closed space.
However, it costs 850 -1100 which is higher than the cost of other showers in the market and hence it is perceived as a premium segment product. Because of this and also the reluctance of the plumbers to learn about the new product, Quartz has not been able to achieve its