Approval Sheet
BALI VILLAGE HOTEL
RESORT AND SPA: A CASE STUDY
An undergraduate case study presented to the faculty of the Department of Management College of Business Administration, Management and Marketing Studies, City College of Tagaytay in partial fulfillment of the requirements for graduating with the degree of Bachelor of Science in Business Administration (major in Marketing) with contribution number TC (BSBA) 11-01-403. Prepared under the supervision of Mr. Edilberto P. Lunas
INTRODUCTION Evidence of hotels and the hospitality industry have been recorded as early as the biblical times when Mary and Joseph arrived in Bethlehem, during the census. As the Bible depicts, Mary and Joseph were refused accommodations because there” was no room at the inn.” Since the beginning of time, people have traveled for commerce, religion, family, health, immigration, education and recreation. According to the British laws a hotel is a place where a “bonafied traveler can receive food and shelter provided he is in a position to for it and is in a fit condition to receive. Hotels have a very long history, but not as we know today, way back in the 6th century BC when the first inn in and around the city of London began to develop. The first catered to travelers and provided them with a mere roof to stay under. This condition
METHODOLOGY
Time and Place of the Study The study was conducted at Bali Village Hotel Resort and Spa located at Kaybagal South, Tagaytay City, Cavite from June 2012 to October 2012.
Collection of Data Primary data and information on the company’s problems faced were accumulated through interview. Secondary data and relevant information about the company were accumulated from the records of the company such as company’s history, management policies, compensation and benefits, service process, facilities and amenities, marketing strategies as well as their manual and brochures were gathered from the records of the company. Other secondary
RESORT AND SPA: A CASE STUDY
An undergraduate case study presented to the faculty of the Department of Management College of Business Administration, Management and Marketing Studies, City College of Tagaytay in partial fulfillment of the requirements for graduating with the degree of Bachelor of Science in Business Administration (major in Marketing) with contribution number TC (BSBA) 11-01-403. Prepared under the supervision of Mr. Edilberto P. Lunas
INTRODUCTION Evidence of hotels and the hospitality industry have been recorded as early as the biblical times when Mary and Joseph arrived in Bethlehem, during the census. As the Bible depicts, Mary and Joseph were refused accommodations because there” was no room at the inn.” Since the beginning of time, people have traveled for commerce, religion, family, health, immigration, education and recreation. According to the British laws a hotel is a place where a “bonafied traveler can receive food and shelter provided he is in a position to for it and is in a fit condition to receive. Hotels have a very long history, but not as we know today, way back in the 6th century BC when the first inn in and around the city of London began to develop. The first catered to travelers and provided them with a mere roof to stay under. This condition
METHODOLOGY
Time and Place of the Study The study was conducted at Bali Village Hotel Resort and Spa located at Kaybagal South, Tagaytay City, Cavite from June 2012 to October 2012.
Collection of Data Primary data and information on the company’s problems faced were accumulated through interview. Secondary data and relevant information about the company were accumulated from the records of the company such as company’s history, management policies, compensation and benefits, service process, facilities and amenities, marketing strategies as well as their manual and brochures were gathered from the records of the company. Other secondary