Preview

Audi and Benz

Better Essays
Open Document
Open Document
1430 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Audi and Benz
Audi is a manufacturer of exquisite cars ?attractive, sophisticated and technically perfect. Our success stems from creativity, commitment and enthusiasm. The wishes and emotions of our customers are the guiding principle behind our approach. We strive to lead the way with our innovations, and to set new standards which substantiate our brand claim of "Vorsprung durch Technik".

"Vorsprung durch Technik" is more than simply an engaging slogan; it encapsulates Audi's ambitions in developing cars. The perpetual challenge is to question existing concepts and adopt innovative approaches. quattro permanent four-wheel drive and the Audi Space Frame ASF are just two notable examples. The Audi model range includes other outstanding features, too. Choose your continent or country to find out more about the models and equipment available in your country. Production Location
The Volkswagen Group was the first German car manufacturer to be active in the Chinese market, becoming involved at a very early stage, and is represented there by two very successful joint ventures. Audi's good position in the Chinese market is the result of a successful partnership stretching back to 1989, initially taking the form of the joint-venture project with the Chinese First Automobile Works (FAW) to build the Audi 100, and Audi's inclusion in the FAW-Volkswagen joint venture for production of the Audi 200. These developments paved the way for the successful market entry of the Audi A6. The A6 is the first current premium-class model to be specifically modified for the Chinese market and built there. China is already one of AUDI AG's principal export markets. Audi products are now a common sight on roads all over the country. The Chinese government travels in cars of the Audi brand as its official government limousines. Audi is the market leader in China's premium segment. Audi has many years of experience with these technology Audi Space Frame ASF TDI multitronic quattro

You May Also Find These Documents Helpful

  • Powerful Essays

    Audi in some way is able to cater to different types of clientele the reason for that is once your branded with them you tend to see the same people coming back which then shows good customer service these people can be known as a client for example if I were to buy one of these cars every 2 years it would mean I’m a repeated client Audi would have a sure profit off of me because I come back every 2 years for a new car. At Audi car rages differently such as the R8 Audi sports model with this when selling such a high quality product Employees must be trained to deal with the type of customers coming in to the show room like that car is seen as a status automobile , employees must be able to sell the brand giving the customer a feeling of content the employees that work for this company often have a nice salary and good benefits these demands are expected from the employee and is delivered by the company the employees here are seen as a Partner they are the brand .…

    • 2099 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Audi is improving all of its vehicles by providing “LED lighting” on all its vehicles as part of its standard package. Audi’s positioning statement carries words such as “luxury, safe, traveling, family” which will always come to mind for those searching for a vehicle to purchase. Audi’s statement is targeting families, those that travel a lot, those that enjoy the luxury of a vehicle but at the same time want to keep themselves and loved ones safe. The consumers spoke and Audi listened. Their position statement is meaningful, important, and convincing to its customers, not just to the company. The Audi brand will deliver on this promise and continue to earn the trust and respect from…

    • 1706 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Audi tries to imply that by buying their car not only will you be very masculine but very sexy towards the opposite sex and capture their positive attention. However, this could be controversial because it shows that it is okay do that to a woman whether you know they want it or not and that women expect this and are completely fine with…

    • 1045 Words
    • 5 Pages
    Good Essays
  • Good Essays

    customer service

    • 5351 Words
    • 19 Pages

    Provides customers with insurance if their car is lost or stolen.Along with roadside recovery if they break down, they also offer warrenties on all vechiles and car parts.Make and sell over 14 different models of vechiles including Audi A3,A4 etc.Provide cutomers with repairing services, service checks and mots.Have a series of magazines and apps . Provide customers to have a change on a ausi driving experience at a top race course. They also sell a range of merchandise indluing audi bags and watches.…

    • 5351 Words
    • 19 Pages
    Good Essays
  • Powerful Essays

    Your Audi A3 was built to exceed your expectations every time you take the wheel. And as you start thinking about the road ahead, we want to further exceed your expectations by assisting you in making a smooth transition to your next Audi.…

    • 1507 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    As its name suggests, Volkswagen’s objective is to design and manufacture quality fuel efficient and affordable cars.…

    • 1324 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Audi is a premium and performance car manufacturer. Our Strategy 2020 provides even clearer focus on our target to become the number one premium brand.…

    • 5186 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    As a global company, Audi have all four competitive advantages. From this exercise, I deeply understand the reason why Audi is doing so good; first of all they have excellent technologies, and outstanding people innovating new models. But compare with Lexus, the responsiveness to customers part need to improve.…

    • 1290 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Hyundai and Kia

    • 782 Words
    • 4 Pages

    The fortunes of the two companies, which share a corporate headquarters in Seoul, South Korea, but market their products separately in the U.S., have been buoyed by their ability to build well-designed, affordable and fuel-efficient vehicles that consumers want to buy. (Hyundai Motor owns about 39% of Kia Motors. Together they form the world's fifth-largest automaker.)…

    • 782 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Audi A6 2012 Marketing Plan

    • 3019 Words
    • 13 Pages

    Audi is a manufacturer of exquisite cars: attractive, sophisticated and technically perfect. The history of Audi is one of the most multi-faceted stories ever told in the history of the automobile in general. The Audi emblem with its four rings identifies one of Germany’s oldest-established automobile manufacturers. It symbolizes the union in 1932 of four previously independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. These companies form the roots of what is today AUDI AG. (Source: AudiUSA.com web site)…

    • 3019 Words
    • 13 Pages
    Good Essays
  • Satisfactory Essays

    Volkswagen and Porsche

    • 3959 Words
    • 16 Pages

    How did the small fish try to eat the big fish - the takeover process!…

    • 3959 Words
    • 16 Pages
    Satisfactory Essays
  • Powerful Essays

    German car manufacturers and suppliers are world leaders in innovation with more than 3,500 registered patents every year. With 47 OEM[1] components and assembly plants, 32 industry-related innovative clusters and Europe’s most experienced workforce, Germany is the primary location for technology-driven companies active in all stages of the…

    • 2508 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Imc - Audi

    • 770 Words
    • 4 Pages

    Audi is owned by parent company “Volkswagen Group”. Audi’s philosophy wraps around “Vorsprung durch Technik” which essentially translates to “advancement through technology, and to leap ahead”. Audi prides themselves with high set standards, latest technology, and innovative technology. Audi was first introduced to the Canadian market in 1971 and are currently 41 Audi retailers nationwide. Audi AG resides in Ingolstadt, Germany. Audi is one of the top luxury automobile companies in the market. Audi is currently ranked 4th behind Mercedes-Benz, BMW, and Infiniti. Audi has quite an extensive line up of vehicles: A3, A4, A5, A6, A7, A8, Q5, Q7, TT,…

    • 770 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    As we go along, we have introduced about Audi Sedan A3’s market trends which included the introduction about opportunities and threats of SWOT table. We know that Audi is product that came from Germany with high quality and technology. It targets toward the individuals, young people who are looking for luxury, premium cars with providing hatchback segment. So, here are the analysis and interpretation of SWOT table (Figures 2 & 3).…

    • 428 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Self

    • 4973 Words
    • 20 Pages

     Roberto Baldessari, Bert Bödekker, Achim Brakemeier, et al. Car 2 Car Communication Consortium Manifesto, 2007.…

    • 4973 Words
    • 20 Pages
    Powerful Essays

Related Topics