The distilleries are operated on small scale but the use of the ingredients and knowledge of the well established wine industry of the country is used for the development of this category of spirit in Australia. The use of brewer’s yeast, local peat specifically in case of Tasmania, and the use of wood which is sourced from the famous and recognized wine industry of Australia have given whisky the identity of its own in the market. The market is tiny and most of the distilleries are owned and run by family members, which means that the whisky industry is basically a family run business in Australia and has small scale operations.However, no matter how tiny is the production market is, every new whisky that is launched in the Australian market takes away the dominance and hegemony of the Scotch whisky, thus ensuring that the Australian whisky is having its own identity among drinkers in
The distilleries are operated on small scale but the use of the ingredients and knowledge of the well established wine industry of the country is used for the development of this category of spirit in Australia. The use of brewer’s yeast, local peat specifically in case of Tasmania, and the use of wood which is sourced from the famous and recognized wine industry of Australia have given whisky the identity of its own in the market. The market is tiny and most of the distilleries are owned and run by family members, which means that the whisky industry is basically a family run business in Australia and has small scale operations.However, no matter how tiny is the production market is, every new whisky that is launched in the Australian market takes away the dominance and hegemony of the Scotch whisky, thus ensuring that the Australian whisky is having its own identity among drinkers in