Preview

Ba 411 Situation Analysis Paper

Satisfactory Essays
Open Document
Open Document
293 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ba 411 Situation Analysis Paper
SAR BA 411 | Situation Analysis Report | Andrews C54976 |

Mark Anthony Mingle
2/13/2013
|

To Andrews C54976 Board of Directors,
This objective of this report is to explain our company’s strategy, how effective we were in achieving the company’s goals, and what changes we will make to the company’s strategy to improve future operations. Also, this analysis will focus on what competitive and financial factors affected our company’s strategic goals.
Strategy:
Andrews Company implemented a broad cost leader strategy. Our intended goal was to maintain a presence in all segments, keep costs to minimum and offer a below average price for our products. By keeping costs such as R&D, material and production, our company should

You May Also Find These Documents Helpful

  • Good Essays

    CH 11 ACC 350 Study Guide

    • 824 Words
    • 3 Pages

    STRATEGIC COST MANAGEMENT BASIC CONCEPTS The most important strategic elements for a firm are its long-term growth and survival. Strategic decision making involves choosing among alternative strategies with the goal of selecting a strategy, or strategies, that provides a company with a reasonable assurance of long-term growth and survival. The key to achieving long-term growth and survival is to gain a competitive advantage. Competitive advantage is the process of creating better customer value for the same or lower cost than that of competitors or creating equivalent value for lower cost than that of competitors. Customer value is the difference between what a customer receives (customer realization) and what the customer gives up (customer sacrifice). The total product is the complete range of tangible and intangible benefits that a customer receives from a purchased product. A strategy can be defined as choosing the market and customer segments the business unit intends to serve, identifying the critical internal business processes that the unit must excel at to deliver the value propositions to customers in the targeted market segments, and selecting the individual and organizational capabilities required for the internal, customer, and financial objectives. Three general strategies for obtaining a competitive advantage Cost leadership Product differentiation Focusing A company is pursuing a cost…

    • 824 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Overall Business Strategy 8 Departures from the Marketing Plan 8 Significant Events that Affected the Company 8 Current Situation in the Market 9 Competing in the Future 9…

    • 5987 Words
    • 24 Pages
    Powerful Essays
  • Good Essays

    When pursuing a cost-leadership strategy, the focus of competition is on cost parity, while offering…

    • 16463 Words
    • 79 Pages
    Good Essays
  • Powerful Essays

    After contemplating many different strategy options and evaluating our markets, the Ferris group decided that we would utilize and follow a strategy discussed in chapter 6 of Wheelen and Hunger’s text[1]: cost leadership. This strategy focuses on “a lower-cost competitive strategy that aims at the broad mass market and requires efficient scale facilities, cost reductions, and cost and overhead control. This strategy avoids marginal customers, and aims for cost minimization in R&D, service, sales force, and advertising.” If used effectively, this strategy should reduce and control your labor and overhead costs. This would in turn decrease variable expenses and simultaneously increase your contribution margins, and ultimately your net profits.…

    • 2929 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    capsim strategies

    • 2515 Words
    • 9 Pages

    A Broad Cost Leader strategy maintains a presence in all segments of the market. The company will gain a competitive advantage by keeping R&D, production and material costs to a minimum, enabling the company to compete on the basis of price, which will be below average. Automation levels will be increased to improve margins and to offset second shift/overtime costs.…

    • 2515 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    A cost leadership strategy is where a business aims to be the lowest cost manufacturer within its industry. The products are the basic, no-frills type with fewer features, perhaps lower quality and using low-cost packaging.…

    • 6112 Words
    • 25 Pages
    Powerful Essays
  • Powerful Essays

    The case is about skin- tique corporation, the case study covers the company description an overview of what they produce there objectives and the companies core competencies. This aims to provide a fair understanding of the company and the line of business it is in. The situation analysis covers the swot analysis the internal and external environment of the company. The case study then does an analysis on the questions faced by the product manager and the different options she has. A study of financial data and projection is done to reach a conclusion for the case…

    • 1430 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Cost Leadership of Apple

    • 437 Words
    • 2 Pages

    Cost leadership strategy has been highly adopted by Apple Inc in its endeavors of ensuring competitiveness and success in the technology industry. The company’s management has been able to draw policies and strategies that are aimed at ensuring that the company is the lowest cost producer and distributor (Roth 2001: 24). By strategizing on cost efficiency, the success and sustainability of the company is enhanced. By lowering the cost of production and management, Apple Inc has been given golden opportunities on determining prices of its products, thus enhancing its competitive edge. Lower cost of production and distribution has enabled the company to put competitive prices on its products as well as enhancing its gross profit margins (Bowerman and Wart 2011: 63). Some of the practices adopted by the company in executing the cost leadership strategy is through minimization of operating costs, lowering distribution costs, tight control on labor costs as well as reduction of input costs.…

    • 437 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The first generic strategy is cost leadership, a strategy which strongly emphasizes working towards a unified goal of a lower-priced product.…

    • 543 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Overall Cost Leadership

    • 540 Words
    • 3 Pages

    Porter defines “Overall Cost Leadership” as the strategy in which a company differentiates from others by having the lowest prices of the market.…

    • 540 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    “Cost of leadership strategies are used by businesses to create a low cost of operation within their niche. The use of this strategy is primarily to gain advantage over its competitors in the same industry by reducing operation costs.”…

    • 1873 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    1 Cost Leadership

    • 1027 Words
    • 3 Pages

    In cost leadership, a firm sets out to become the low cost producer in its industry. The sources of cost advantage are varied and depend on the structure of the industry. They may include the pursuit of economies of scale, proprietary technology, preferential access to raw materials and other factors. A low cost producer must find and exploit all sources of cost advantage. if a firm can achieve and sustain overall cost leadership, then it will be an above average performer in its industry, provided it can command prices at or near the industry average.…

    • 1027 Words
    • 3 Pages
    Better Essays
  • Better Essays

    Business Level Stratage

    • 935 Words
    • 4 Pages

    Earlier we discussed Porter's Model. A cost leadership strategy may help to remain profitable even with: rivalry, new entrants, suppliers' power, substitute products, and buyers' power.…

    • 935 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Empulse is the new face of technology service and support in the Lebanese market launching in February 2013. We want you to be able to enjoy your new technological products and services for years to come in a glance, as smoothly and conveniently as possible.…

    • 855 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Modern Education

    • 2759 Words
    • 12 Pages

    Modern Education Group Limited (“MEG”) is one of the leading brands providing chained educational services in Hong Kong’s private education sector provides and the only company listed on the main board of Hong Kong Stock Exchange in tuition industry since 2011. Express Education was the first operating company established offering private tuition services. MEG provides not only its initiative business in primary and secondary tutoring services, and secondary day school education, but also English language training, test preparation courses, overseas studies consultation services and other programmes in cooperation with overseas universities for the past 17 years.1…

    • 2759 Words
    • 12 Pages
    Powerful Essays

Related Topics