Blackberry Case
BlackBerry Limited:
"Should Blackberry switch to Android?"
Abstract
With its introduction in 1999, Blackberry was a cutting-edge mobile company who changed the very industry that it struggles to stay afloat within today. Every so often we hear the question, should BlackBerry drop their current operating system and use Android as a replacement? Initially it may sound like a good idea, after all Android is the number one smartphone operating system globally. And with BlackBerry’s platform struggling, why not go with the leader? Well, that answer may simply boil down to security, yes security. BlackBerry has always offered a platform that is secure end-to-end. In a June 26, 2014 press release, it was announced that Google will adopt part of Samsung’s KNOX as a security platform for Android which is a business-oriented security solution that will keep work and personal data separate and secure on a single device. BlackBerry’s CEO Chen says that it is a step in the right direction for Android but Samsung KNOX he says “is a fort built upon an insecure foundation” and he also points out the fact that there are tens of millions of secure BlackBerrys and only a few million phones with KNOX. And though that may be true there will be many more soon. How much longer can BlackBerry stay afloat in an Apple, Android, and Windows dominated market? BlackBerry got touchscreens wrong, they got apps wrong, and now all they have left is security. It’s a nice feature, but is it enough? Tables of Contents
Chapter I – BlackBerry Limited at First sight………………………………………. ?-?
Chapter II – Decisions BlackBerry is Facing……………………………. ……………… ?-?
Chapter III – Analysis: Android Success…..…..…………………………………… ?-?
Chapter IV – Analysis: What is BlackBerry Doing Now………………………….. ?-?
Recommendations..……………………………………………………… ?-?
Chapter V – Summary ……………………….…………………………………………
"Should Blackberry switch to Android?"
Abstract
With its introduction in 1999, Blackberry was a cutting-edge mobile company who changed the very industry that it struggles to stay afloat within today. Every so often we hear the question, should BlackBerry drop their current operating system and use Android as a replacement? Initially it may sound like a good idea, after all Android is the number one smartphone operating system globally. And with BlackBerry’s platform struggling, why not go with the leader? Well, that answer may simply boil down to security, yes security. BlackBerry has always offered a platform that is secure end-to-end. In a June 26, 2014 press release, it was announced that Google will adopt part of Samsung’s KNOX as a security platform for Android which is a business-oriented security solution that will keep work and personal data separate and secure on a single device. BlackBerry’s CEO Chen says that it is a step in the right direction for Android but Samsung KNOX he says “is a fort built upon an insecure foundation” and he also points out the fact that there are tens of millions of secure BlackBerrys and only a few million phones with KNOX. And though that may be true there will be many more soon. How much longer can BlackBerry stay afloat in an Apple, Android, and Windows dominated market? BlackBerry got touchscreens wrong, they got apps wrong, and now all they have left is security. It’s a nice feature, but is it enough? Tables of Contents
Chapter I – BlackBerry Limited at First sight………………………………………. ?-?
Chapter II – Decisions BlackBerry is Facing……………………………. ……………… ?-?
Chapter III – Analysis: Android Success…..…..…………………………………… ?-?
Chapter IV – Analysis: What is BlackBerry Doing Now………………………….. ?-?
Recommendations..……………………………………………………… ?-?
Chapter V – Summary ……………………….…………………………………………
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