Business
The Association of Business Executives Certificate
IB1209
1.1 IB
Introduction to Business afternoon 2 December 2009
1 Time allowed: 3 hours. 2 Answer any FOUR questions. 3 All questions carry 25 marks. Marks for subdivisions of questions are shown in brackets. 4 No books, dictionaries, notes or any other written materials are allowed in this examination. 5 Calculators, including scientific calculators, are allowed providing they are not programmable and cannot store or recall information. Electronic dictionaries and personal organisers are NOT allowed. All workings should be shown. 6 Candidates who break ABE regulations, or commit any misconduct, will be disqualified from the examinations. 7 Question papers must not be removed from the Examination Hall.
IB1209
© ABE 2009
F/500/3659
Answer any FOUR questions Q1 In a business context, explain the difference between: (a) (b) (c) (d) (e) Inputs and outputs Labour intensive and capital intensive Resource market and intermediate market Primary sector and secondary sector Private sector and public sector
(5 marks each) (Total 25 marks)
Q2
(a)
A young university graduate has started her own fashion design business as a sole trader. Explain to her the advantages and disadvantages of this type of business structure. (16 marks) The fashion business proved successful and an opportunity arose for the graduate to expand the business abroad. At this point, she decided to make her business a private limited company. Identify and explain to her three advantages associated with changing to this type of business structure. (9 marks) (Total 25 marks)
(b)
Q3
(a) (b)
Briefly describe three different pricing methods available to a firm. Define the terms: (i) (ii) Marketing mix Product life cycle
(9 marks)
(6 marks)
(c)
A mobile phone manufacturer is beginning to experience falling sales of its best-selling brand of mobile phone. Show how the firm can use the marketing mix to prevent
IB1209
1.1 IB
Introduction to Business afternoon 2 December 2009
1 Time allowed: 3 hours. 2 Answer any FOUR questions. 3 All questions carry 25 marks. Marks for subdivisions of questions are shown in brackets. 4 No books, dictionaries, notes or any other written materials are allowed in this examination. 5 Calculators, including scientific calculators, are allowed providing they are not programmable and cannot store or recall information. Electronic dictionaries and personal organisers are NOT allowed. All workings should be shown. 6 Candidates who break ABE regulations, or commit any misconduct, will be disqualified from the examinations. 7 Question papers must not be removed from the Examination Hall.
IB1209
© ABE 2009
F/500/3659
Answer any FOUR questions Q1 In a business context, explain the difference between: (a) (b) (c) (d) (e) Inputs and outputs Labour intensive and capital intensive Resource market and intermediate market Primary sector and secondary sector Private sector and public sector
(5 marks each) (Total 25 marks)
Q2
(a)
A young university graduate has started her own fashion design business as a sole trader. Explain to her the advantages and disadvantages of this type of business structure. (16 marks) The fashion business proved successful and an opportunity arose for the graduate to expand the business abroad. At this point, she decided to make her business a private limited company. Identify and explain to her three advantages associated with changing to this type of business structure. (9 marks) (Total 25 marks)
(b)
Q3
(a) (b)
Briefly describe three different pricing methods available to a firm. Define the terms: (i) (ii) Marketing mix Product life cycle
(9 marks)
(6 marks)
(c)
A mobile phone manufacturer is beginning to experience falling sales of its best-selling brand of mobile phone. Show how the firm can use the marketing mix to prevent