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Business Communication
INDIAN INSTITUTE OF MODERN MANAGEMENT (IIMM)

Registration No. : IIMM/DH/1/2007/5516
Course : PM & HRD

ASSIGNMENT :-BUSINESS COMMUNICATION

Answer 1. (a) Communication Meaning and Definitions Communication is the nervous system of an organisation. It keeps the members of the organisation informed about the internal and external happenings relevant to a task and of interest to the organisation. It co-ordinates the efforts of the members towards achieving organisational objectives. It is the process of influencing the action of a person or a group. It is a process of meaningful interaction among human beings to initiate, execute, accomplish, or prevent certain actions. Communication is, thus, the life blood of an organisation. Without communication, an organisation, an organisation is lifeless and its very existence is in danger. The term communication has been derived from the Latin word ‘cmmunis’ that means ‘common’ and thus, if a person effects communication, he establishes a common ground of understanding. Literally, communication means to inform, to tell, to show, or to spread information. Thus, it may be interpreted as an interchange of thought or information to bring about understanding and confidence for good industrial relations. It brings about unity of purpose, interest, and efforts in an organisation. Definitions: 1. “Communication is the sum of all things, one person does when he wants to create understanding in the minds of another, it involves a systematic and continuous process of telling, listening and understanding.” -------Allen Louis 2. Communication has been defined “As the transfer of information from one person to another whether or not it elicits confidence.” -------Koontz and O’Donell 3. “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons.” --------George Terry 4. Communication is defined as “the process of passing information and understanding from one person to another, it is essentially a

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