Preview

Coca Cola - Organization Management

Powerful Essays
Open Document
Open Document
2151 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Coca Cola - Organization Management
Abstract This paper is about “Coca-Cola” company which produces and manufactures soft drinks, and this product is well known all around the world for many decades. The materials used to get the information about the company are from the internet, newspaper and the bottle itself. The paper will speak about how the product came to the final result as an output and what does it take to manufacture it.

INTRODUCTION Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. It is sold in more and more markets, creating thousands of new jobs in the local economies. The brand is owned by The Coca-Cola Company which works with franchisees across the world. These franchisees perform the bottling and canning operations and are also known as packagers.

This paper will discuss the following: * What are the stages of manufacturing? * How does the company guarantee the quality of the products to reach customers satisfaction? * What are the steps after guaranteeing the product so that the product to be introduced to the markets? * Conclusion * Important keywords

1- Stages of manufacturing

-Transforming resources Coca-Cola’s bottlers and canners are concerned with a range of processes involved in transforming resources into the bottles and cans of drink that we are familiar with.
There is a difference between transforming resources and transformed resources: * The transforming resources are the managers, employees, machinery and equipment used by The Coca-Cola Company and its franchisees. * The transformed resources are the materials (the cans, bottles, liquids, etc.) and the information which are processed to create the finished product.
-Manufacturing Coca-Cola Primarily, Coca-Cola is manufactured by franchisees who are the world’s leading bottling and canning companies. This franchise business is strictly controlled by The Coca-Cola

You May Also Find These Documents Helpful

  • Powerful Essays

    The company Coca Cola produces concentrate, which is then sold to licensed Coca-Cola bottlers (a company that bottles beverages as part of a manufacturing process).throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines.…

    • 1691 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    In the early 1920s Coca-Cola’s president, Robert Woodruff, envisioned Coca-Cola soft drinks “within an arm’s reach of desire” (The Coca-Cola Company, 2014). He recognized that place, goods and services available in the right amounts and in the right locations when customers want them, is extremely critical to the company’s overall success (Perreault et al. 2011). When he started with the company, Coca-Cola was available in only five other countries and in less than ten years of his leadership and marketing strategies that number multiplied six times.…

    • 813 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Coca-Cola is one of the world’s largest manufacturers of beverages. It makes over 2,800 different beverage products, including sparkling drinks, waters, juices, juice drinks, teas, coffees, sports drinks, and energy drinks. The great variety of beverages made by Coca-Cola represents its product mix.…

    • 578 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The Coca-Cola Company is a public type and it’s an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.…

    • 2351 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Coca cola is the world’s leading manufacturer distributer and marketer of non-alcoholic beverages concentrates and syrups. They have over 400 brands including Fanta, oasis and relentless. The business was founded in 1886 with operations in over 200 countries but based in Atlanta.…

    • 1546 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    The Coca-Cola Company focuses on the non-alcoholic beverage market, producing a range of drinks around the world. It is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverages, primarily carbonated soft drinks. The company is active in more than 200 countries (Mintel, 2005), with the help of directly controlled subsidiaries, partnerships and franchising, thus making it a truly global company. The company sells over six million beverages every day (Coca-Cola, 2005).…

    • 2500 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Coca Cola is the number one manufacturer of soft drinks in the world. Their headquarters is situated in Atlanta Georgia, USA. It is probably the best known brand symbol in the world. They sell nearly 400 different products in more than 200 different countries. 70% of its sales are generated outside of North America. Production is based on the franchise system…

    • 608 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Coca-Cola Enterprises, established in 1986, is a young company by the standards of the Coca-Cola system. Yet each of its franchises has a strong heritage in the traditions of Coca-Cola that is the foundation for this Company. The Coca-Cola Company traces it’s beginning to 1886, when an Atlanta pharmacist, Dr. John Pemberton , began to produce Coca-Cola syrup for sale in fountain drinks. However the bottling business began in 1899 when two Chattanooga businessmen, Benjamin F. Thomas and Joseph B. Whitehead, secured the exclusive rights to bottle and sell Coca-Cola for most of the United States from The Coca-Cola Company. The Coca-Cola bottling system continued to operate as independent, local businesses until the early 1980s when bottling franchises began to consolidate. In 1986, The Coca-Cola Company merged some of its company-owned operations with two large ownership groups that were for sale, the John T. Lupton franchises and BCI Holding Corporation's bottling holdings, to form Coca-Cola Enterprises Inc. The Company offered its stock to the public on November 21, 1986, at a split-adjusted price of $5.50 a share. On an annual basis, total unit case sales were 880,000 in 1986.In December 1991, a merger between Coca-Cola Enterprises and the Johnston Coca-Cola Bottling Group, Inc. (Johnston) created a larger, stronger Company, again helping accelerate bottler consolidation. As part of the merger, the senior management team of Johnston assumed responsibility for managing the Company, and began a dramatic, successful restructuring in 1992.Unit case sales had climbed to 1.4 billion, and total revenues were $5 billion…

    • 889 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    The Coca Cola is a globalized company and has business practices put in place that are built on simplicity and solidity. The Coca-Cola Company and its network of bottlers include the most sophisticated and all-encompassing production and distribution system in the world (Coca Cola, 2009). That system is devoted to people working long and hard to sell the products that Coca-Cola creates.…

    • 909 Words
    • 4 Pages
    Good Essays
  • Good Essays

    cocacola case study

    • 3205 Words
    • 13 Pages

    • Additionally, Coca-Cola's bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintaining a local approach. The bottling companies are locally owned and operated by independent business people who are authorised to sell products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate…

    • 3205 Words
    • 13 Pages
    Good Essays
  • Satisfactory Essays

    Place- Coca-Cola sells its product to bottling companies, vending machines, gas stations, newsstands, and other wholesalers in places all over the world, who then sell it to the consumer.…

    • 371 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Coca-Cola as we know it is a huge beverage giant. The amount of data compiled by this company is overwhelming. With such a large collection of data the company has created many different programs designed to turn useless data into profit. I would like to discuss one of these programs in order to describe how they gather this information, what type of information they gather, and how this information helps Coca-Cola market its products.…

    • 483 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Coca Cola Case Study

    • 3368 Words
    • 14 Pages

    The Coca-Cola Company is a global business enterprise and one of two main soft drink sellers. Study of this report…

    • 3368 Words
    • 14 Pages
    Powerful Essays
  • Better Essays

    Coca-Cola Company’s business is nonalcoholic beverages—principally sparkling beverages, but also a variety of still beverages. The company manufactures beverage concentrates and syrups, which it sells to bottling and canning operations, fountain wholesalers and some fountain retailers, as well as finished beverages, which it sells primarily to distributors. Coke owns or licenses nearly 500 brands, including diet and light beverages, waters, enhanced waters, juices and juice drinks, teas, coffees, and energy and sports drinks. Coca-Cola has four of the world’s top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta. In addition, the company…

    • 3175 Words
    • 13 Pages
    Better Essays
  • Powerful Essays

    Coca-Cola is a carbonated soft drink which is sold in more than 200 countries across the world. Its brand is the most well-known brand which is shown by the clothing company pays the licensing fee for it in order to use its name on the product. In 1886, it originated as a soda fountain drink and started bottling. Its most important step was during WW2 when the CEO declared that the American militaries would be able to get Coca-Cola anywhere they were at 5 cents a bottle. Owing to his declaration, the company could get all the sugar as it wanted as well as it got a permission to set up 64 its bottling plants across the world during the war. After the war, the company was known globally. Nowadays, it has the biggest share in the market of soft drink and over its 16000 beverages are consume every single seconds around the world.…

    • 1794 Words
    • 8 Pages
    Powerful Essays