Cold Stone Mission Statement

Cold Stone Creamery has been serving superior ice cream, cakes, cupcakes, smoothies and shakes for over 20 years. Their Mission Statement expresses “We’re fully committed to embracing diversity and inclusion in all aspects of our business. That’s why we’re developing a workforce that reflects the changing marketplace, while building and sustaining external relationships with multicultural markets, suppliers, and the communities we serve.” I decided to pick Cold Stone as the company to focus this project on because I’ve been an ice cream enthusiast ever since I was a little girl. I can emerge new marketing ideas, making an already successful brand into a well rounded forever growing corporation. There are 4 locations in my target market: Los Angles, California and 1,450 locations all over the world. I’ve chosen to place my Franchise right next to the University of California, Los Angles right on the corner of Westwood plaza and Strathmore place. I used Google maps to select this location.
Cold Stone Company headquarters are based in Scottsdale, AZ and is owned and operated by Kahala Franchising. Unfortunately, Cold Stone has seen a drop in sales over the last few years due to the rough economy. Therefore, Cold Stone is quite costly to the average customer. However, Cold Stone believes what they provide is worth the cost.
Not only is it a student dense area, but also students are traveling to classes and taking lunch breaks in the same location. Also, the school hosts numerous fraternities and sororities that live on the same street as my franchise, making it easy to partner up with those types of communities for social events. The school also hosts large sporting events such as football, basketball and baseball games. This will generate a higher volume of foot traffic compared to other franchises located in Los Angeles