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COMM320 Review Questions FINAL
Review questions to individual chapters
Bruce R. Barringer
R. Duane Ireland

Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall

2-1

Chapter 1
1.

2.
3.

4.

Increasingly, entrepreneurship is being practiced in countries throughout the world. Why do you think this is the case? Do you expect entrepreneurship to continue to spread throughout the world, or do you think its appeal will subside over time?
What key insights does the GEM study provide us about entrepreneurship? What evidence is available suggesting that the often reported statistic that 9 out of 10 new businesses fail is an exaggeration?
What is a more realistic failure rate for new firms?
What is entrepreneurship? How can one differentiate an entrepreneurial firm from any other type of firm? In what ways is an entrepreneur who just launched a restaurant different from someone who just took a job as a general manager of a restaurant owned by a major restaurant chain?
Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall

2-2

Chapter 1
5. What are the three main attributes of firms that pursue high levels of corporate entrepreneurship? Would these firms score high or low on an entrepreneurial intensity scale?
6. What are the three primary reasons people become entrepreneurs?
Which reason is given most commonly? Which reason best describes why you may choose to become an entrepreneur?
7. Some people start their own firms to pursue financial rewards.
However, these rewards are often far fewer than imagined and / or expected. Why is this so?
8. What are the four primary traits and characteristics of successful entrepreneurs? 9. Why is passion such an important characteristic of successful entrepreneurs? What is it about passion that makes it particularly compatible with the entrepreneurial process?
Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall

2-3

Chapter 1
10. Why is a product/customer focus an important characteristic of successful entrepreneurs?

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