Daimler Chrysler Merger Analysis

[pic]

|Organizational Behavior |
|DaimlerChrysler |
|The case study of a historical merger, between two automobiles manufacturers, which was being branded as ‘match |
|made in heaven’. This report analyses the root-causes, actual facts and an insight to the corporate culture |

|Raja Naveed Khalid BD-32/2010 |
|M Tauseef ur Rahman BD-28/2010 |
|Khan Raid Altaf BD-15/2010 |
|Syed Moazzam Ali Pasha BD-43/2010 |

Contents
Case Background 3

Case Analysis 3

The History 3

Cultural Heritage 3

Social Differences 3

Living Standard 4

The ‘Domination’ Factor 4

Geographical Distance 4

Organizational Structure 4

Job Insecurity 4

Merger or Acquisition 4

The Communication Gap 5

Solution – Redesigning DaimlerChrysler Strategy 5

Vision 6

Mission Statement 6

Establishing Strategies 6

Bridging the Communication Gap 6

Cultural Differences 6

Branding 6

Organizational Structure 6

Who Owns Who 6

Implementing the Strategy 7

Conclusion 7

Case Background

Daimler, a German car manufacturer, was the thirteenth-largest car manufacturer and second-largest truck manufacturer in the world. Chrysler on the other hand was one of the largest automobile companies in USA, North America, in particular. This case gives us an insight into the world’s most anticipated merger in the automobile’s industry which was predicted to turn the automobile industry upside down and being