dollar general case analysis
Bus 400 – Business Strategy
Instructor: Jean-Marie Nkongolo-Bakenda
Group Member: Chen Zeng Chau Hua Dan Yuan
Date: April 10th， 2014 Table of Contents:
Executive Summary……………………………………………..……………..3
Introduction……………………………………………………...……………..4
External Environment Analysis…………………………………..……………4 PEST Analysis…………………………………………….…………..4 Porter’s Five Forces Analysis…………………………….…………...5
Internal Environment Analysis………………………………………..….…....6 Primary Activities……………………………………………...……...6 Support Activities………………………………………….……..…...7 Core Competencies………………………………………….……..….8 SWOT Analysis………………………………………………….........8 Strengths………………………………………………….......8 Weaknesses………………………………………………......9 Opportunities…………………………………………...….....9 Threats…………………………………………………..…....9 SWOT Matrix……………………………………...…….................... 9
Assessments……………………………………………………………...........10
Executive Summary
Dollar General is the leading dollar store retailer in the United States with 2011sales revenues of $13 billion. It evolved since 1939 from a family (Turner) owned business to a publicly-traded company to a de-listed private investor-owned company in 2007. In 2008 Mr. Rick Dreiling, the current CEO and Chairman of the Board, began to steer the company in new directions. The operating priorities were to drive productive sales growth, increase gross margin, improve processes and information technology to reduce costs, and strengthen the Dollar General culture of serving others. Dollar General began to experience a decline in sales and store expansion as early as 2005, prior to the recession of 2007. As a leader in the industry, with its primary products being lower-priced consumables, Dollar General turned around under the new leadership and ownership structure to again begin increasing store expansion, sales and prospects for increased revenues and profits. At the present time Dollar General make strategic
Instructor: Jean-Marie Nkongolo-Bakenda
Group Member: Chen Zeng Chau Hua Dan Yuan
Date: April 10th， 2014 Table of Contents:
Executive Summary……………………………………………..……………..3
Introduction……………………………………………………...……………..4
External Environment Analysis…………………………………..……………4 PEST Analysis…………………………………………….…………..4 Porter’s Five Forces Analysis…………………………….…………...5
Internal Environment Analysis………………………………………..….…....6 Primary Activities……………………………………………...……...6 Support Activities………………………………………….……..…...7 Core Competencies………………………………………….……..….8 SWOT Analysis………………………………………………….........8 Strengths………………………………………………….......8 Weaknesses………………………………………………......9 Opportunities…………………………………………...….....9 Threats…………………………………………………..…....9 SWOT Matrix……………………………………...…….................... 9
Assessments……………………………………………………………...........10
Executive Summary
Dollar General is the leading dollar store retailer in the United States with 2011sales revenues of $13 billion. It evolved since 1939 from a family (Turner) owned business to a publicly-traded company to a de-listed private investor-owned company in 2007. In 2008 Mr. Rick Dreiling, the current CEO and Chairman of the Board, began to steer the company in new directions. The operating priorities were to drive productive sales growth, increase gross margin, improve processes and information technology to reduce costs, and strengthen the Dollar General culture of serving others. Dollar General began to experience a decline in sales and store expansion as early as 2005, prior to the recession of 2007. As a leader in the industry, with its primary products being lower-priced consumables, Dollar General turned around under the new leadership and ownership structure to again begin increasing store expansion, sales and prospects for increased revenues and profits. At the present time Dollar General make strategic