The Walt Disney Company is a global brand recognized throughout the world. As part of an Oligopoly market structure the Walt Disney Company works tirelessly to maintain its reputation, integrity, and social responsibility to the communities of the world through quality entertainment and communication tools for the entire family. According to Disney, “Disney’s performance in fiscal 2013 reflects the impact of the company’s acquisitions and capital investments and long-term strategy focused on exceptional creativity, innovative use of technology and global growth.” The Walt Disney Company’s plans are a part of the company’s goals which is to be the world’s leader in entertainment and communication. In order for the Walt Disney Company to keep its influence in the world of entertainment and communication, the Disney Company has continually used its revenues and profits to grow its brand name and products around the world by introducing the different cultures of the world in one location.…
Michael Eisner maintained Disney’s core values of quality, creativity, entrepreneurship, and teamwork and expanded the business. He pushed the business to take new approaches and fostered an environment where financial and creative segments had to work together in unison to achieve goals. Eisner saw the…
Any organization would need to make sure it is on solid ground before taking a chance on growth and return. Strategically the initiative would be to build a relationship between three solid areas; sell the strategic need first, operational development, and financial planning. Our team paper will illustrate a strategic initiative for the Disney organization as well as identify an initiative discussed in Disney’s Annual Report. The focus will look at how the initiative affects Disney’s financial planning and explain how the initiative can affect the costs as well as sales within this organization. Last but not least, our paper will describe the risks associated with the initiative and financial effects the risks may have to the organization. The conclusion will recap the importance and value of the relationships between the strategic and financial planning initiatives within The Walt Disney Company.…
The purpose of this report is to examine the specific details of The Walt Disney Company. It will go in depth about the structure of the company and its finances. The results of this report showed that it is a very expansive and successful company. There are many different areas and sections of this company that need to be in tune in order to guarantee the success of the company, it all must work together.…
The Walt Disney Company currently has many strategic plans in action; in 2005 the Company’s CEO, Robert Iger, ordered a restructuring of their Corporate Strategic Planning Division. The strategic planning department is now being incorporated into each of Disney’s four segments which include Studio Entertainment, Parks and Resorts, Consumer Products and Media Networks, as well as Disney’s International Organization. They are also utilizing smaller groups focusing on developing Disney’s five year plan as well as acquisition opportunities, new technologies, and emerging businesses. “Strategic planning will continue to play an important role in identifying the opportunities and challenges presented to our company as we grow our leadership position as the most valuable entertainment brand in the world,” said Mr. Iger in his 2005 announcement of the restructuring project (News Release, para. 3).…
The Walt Disney Company is known far and wide as a major source of entertainment and the embodiment of family values. Throughout the years, Walt Disney studios have supplied millions with wholesome, child oriented entertainment with iconic characters such as Mickey Mouse, Snow White, and of course Alice in Wonderland. From humble beginnings, the Disney Company grew with leaps and bounds throughout the years to include numerous theme and amusement parks, movies, and production studios and the Disney stores. While the general management of the company has changes over the years; the core values of the company have remained the same, as Disney’s website says; “providing innovative, quality entertainment for all members of the family, across America and around the world.” A closer look at the Walt Disney Company will offer insight to the financial processes that have assisted the company to grow into the world renowned company that is known, loved, and respected.…
After a messy governance struggle in 2005, Bog Iger replaced Michael Eisner as CEO of Disney. Under Iger’s leadership, company earnings nearly doubled and the stock price rose by 80%, thus pulling the company out the rut in which it was stuck.…
His actions in the company speak volumes about what is important to him. Managing such a large organization requires a level of competence to create value for the organization. Also, he is in a position where a high degree of integrity is required. Through his actions, he improves Disney’s performance, which leads to building a stronger social recognition all around the world. Despite his reputation after being in charge of Time Brothers, Inc., as “too old, too out of touch” (Barnes, 2014). However, while at Disney Studios he proved them wrong. His own value system influenced Disney’s organization by increasing productivity and value. In financial terms, in 2014, Disney reported “$1.55 billion in profit for its last fiscal year, up from $661 million in 2013” (Barnes, 2014).…
“The Lion King” (A): The $2 Billion Movie” is a case describing the transformation that Disney underwent after being taken over by Michael Eisner and the subsequent release of “The Lion King.” Prior to the appointment of Eisner as CEO underperforming both creatively and financially, with critics claiming Disney was failing to innovate and move with the times, and financial analysts taking the company off their stock-to-buy lists due to a dip in share prices. Eisner was able to reinvent and restructure the company by implementing various different managerial ideologies and business models, to which the success of the “The Lion King,” one of the largest grossing movies of all time, is a testament.…
Robert A. Iger who is the Chairman and Chief Executive Officer of The Walt Disney Company. Mr. Iger is a person who thinks about the big picture. He believes that working in a team-oriented environment where everybody works with each other in hopes of attaining a certain goal is beneficial for the company. He establishes directions and creates visions for the company to align people and communication goals he also motivates and inspires workers to their full potential. For example, Iger created a management team called the “C-suite”. The members inside the “C-suite” include high-ranking officers. The goal of this scheme is to ensure that Walt Disney’s mission is communicated to all workers and also to emphasize the fact that whatever needs…
Disney’s first and most important resource is its creativity-driven culture. The enterprise was born out of a character Walt Disney created. As Eisner described it, managing creativity is Disney’s most distinctive corporate skill and a driving force behind most its activities. This is evidenced by emphasis on creation and significance/independence that has been given to “Imagineers” to come up with new ideas free from external pressures and constraints. It is noteworthy to recognize that spending was readily approved if necessary to achieve creativity.…
Michael Eisner felt that Disney could play a part in teaching American history and he was on a mission to create a theme park dedicated to that purpose. Virginia’s Piedmont is a beautiful and stimulating place that encompasses forests, rivers, mountains, farmland, thriving settlements, and numerous historic and cultural resources. Disney hopes to enter the tourist market that visits Washington D.C. and northern Virginia and began marketing the proposed park as a complement to the many museums and battlefields in the area. With the mission and location of Disney’s America discovered Michael Eisner hoped to open the theme park soon, but new circumstances came in the way of Disney’s America. Now Michael Eisner and Disney must decide. The three options are keep the theme park going, stop the construction of the theme park, or bring in representatives from protests groups to include their ideas to the theme park. No matter which option is choses Disney and its constituents will be vastly affected.…
As you may already know, the Walt Disney Company is a renowned organisation that has brought magic into the hearts of millions around the world for generations since its inception in 1923. Its longevity has been largely attributed to the quality of its productions as well as the positive values it tries to propagate that makes it loved by families and individuals of all ages (Dundes, 2001). Despite Disney’s success in the market, society is constantly changing and as such, it is imperative that Disney keeps up with these changes in order for it to meet its goal of being the world’s chief producer and provider of information and entertainment (The Walt Disney Company, 2016).…
“Power is essential to the implementation of change strategies.” Change requires a strong guiding hand or, again in Kotter’s words, a powerful guiding coalition. Eisner can certainly provide that strong hand, but in Disney’s case, the devolution of power will also play an important role. The centralized approach to decision making employed by Eisner focuses power at the top, but a changed structure and culture that is more responsive and quicker will require that power to be diff-used. In a twist on conventional thinking, Eisner can actually use his power to guide change by giving up some of his power. His diffusion of power can then facilitate involvement that can be used to overcome resistance.…
What did Michael Eisner do to rejuvenate Disney? His plan was to build the Disney brand while preserving the corporate values of quality, creativity, entrepreneurship, and teamwork. Specifically, how did he increase net income in his first four years? 3 days training program in Disney corporate university, managing creativity as Disney most distinctive corporate skill. Revitalizing TV and movies; maximizing theme park profitability,…