Eric Jones Life

Eric Jones grew up in a small town of Helena Arkansas where not a lot of people even get to make it out and go to college. Eric was not your average kid his daily routine consists of going to school work and caring for his bedridden grandmother. When his grandmother passed away it had him pretty hard, however, Eric remained focus on school and trying to make it out of his small town to pursue a better life for him and his family. When he graduated from high school in 2013, he then moved to University of Arkansas his father soon passed away right after his move. Dealing with the death of a parent is enough to cause us to lose focus and stop us in our tracks. That was not the case for Eric, he continued to push forward and stay focused on his goals.

Despite all of the obstacles that Eric face he continued to move forward and his education and in doing so he fell in love with fashion. Eric fell in love with the dapper suited look. Grown up around his grandmother he was always exposed into the Vintage cleans sleek Suited look. With the support of his mother, he started his own company.

” I wanted to create shoes that would complement the Vintage suited look and he did just that with the LFLS shoe company it's a tastefully vintage look with a Sleek Modernized touch” - Eric Jones
Eric felt like there was nothing that can get in his way, nothing can stop him, he's finally found his calling and he was on his way. Then the worst thing that could possibly happen happened Eric lost his mother to an unforeseen sickness that ended her life. A situation that would have discouraged any and everybody that encountered it, but Eric is no ordinary man. This situation motivated him, pushing him on a path of entrepreneurship with success being his only option. Jones, has innovated the shoe industry with LFLS