Explain The Costco Strategy In The Wholesale Price Club
3.4 The Costco strategy in the wholesale price club.
At the beginning of his creation Costco wholesale as his name indicates it only sales to wholesale business customers so to enter to its shops in the past you need to pay to have a special card to buy in their shops. This with the pass of the time was changing because they notice that they were losing potential retail customers, because they sell big size products and in big quantities and they realized that over the years in the USA the people don’t like anymore the little products they like everything as much bigger as they can, they live in the super-size time, and the customers consume much more. So they decided to maintain the policy of paying a card to buy, but they create different
At the beginning of his creation Costco wholesale as his name indicates it only sales to wholesale business customers so to enter to its shops in the past you need to pay to have a special card to buy in their shops. This with the pass of the time was changing because they notice that they were losing potential retail customers, because they sell big size products and in big quantities and they realized that over the years in the USA the people don’t like anymore the little products they like everything as much bigger as they can, they live in the super-size time, and the customers consume much more. So they decided to maintain the policy of paying a card to buy, but they create different