Facebook as a Dominant Marketing Medium
Facebook as a Dominant Marketing Medium
Table of Contents
EXECUTIVE SUMMARY………………………………………………………………..iv
PROBLEM……..………………………………………………………………………….1
BACKGROUND…………………………………………………………………………..1
Market Penetration…………………………………………………………………........2
Accessibility……………………………………………………………………………….2
Willingness to Use Social Media………………………………………………………..3
Necessity of Using Facebook and Other Social Media for Marketing………………6
CONCLUSION……………………………………………………………….…………...7
REFERENCE LIST……………………………………………………………………....8
INTEGRITY PLEDGE……………………………………………………………………9
Executive Summary It can readily be observed that Facebook has become a dominant marketing medium for many businesses. Transnational corporations such as Coca Cola and Starbucks, as well as smaller and more localized businesses, make use of Facebook to initiate interactive and personalized marketing while also taking the opportunity to learn more about their clientele. The market penetration of Facebook, currently almost 50% of US citizens, makes it a medium and a tool that cannot be ignored. This report investigates the means and techniques of using Facebook as a marketing tool, along with the benefits of doing so. Marketing over social media is different from traditional marketing in many ways, and it is the willingness of marketers to learn these new techniques, more than any other factor, which has enabled the success of Facebook as a marketing tool. At the same time, it is observed that the motivation for doing so is very profound. Although it has not yet been proven whether or to what degree marketing using Facebook increases sales, it is now considered essential for companies to protect and promote their image through skillful communication using Facebook.
Facebook as a Dominant Marketing Medium PROBLEM
This report was designed to analyze the reasons that make
Table of Contents
EXECUTIVE SUMMARY………………………………………………………………..iv
PROBLEM……..………………………………………………………………………….1
BACKGROUND…………………………………………………………………………..1
Market Penetration…………………………………………………………………........2
Accessibility……………………………………………………………………………….2
Willingness to Use Social Media………………………………………………………..3
Necessity of Using Facebook and Other Social Media for Marketing………………6
CONCLUSION……………………………………………………………….…………...7
REFERENCE LIST……………………………………………………………………....8
INTEGRITY PLEDGE……………………………………………………………………9
Executive Summary It can readily be observed that Facebook has become a dominant marketing medium for many businesses. Transnational corporations such as Coca Cola and Starbucks, as well as smaller and more localized businesses, make use of Facebook to initiate interactive and personalized marketing while also taking the opportunity to learn more about their clientele. The market penetration of Facebook, currently almost 50% of US citizens, makes it a medium and a tool that cannot be ignored. This report investigates the means and techniques of using Facebook as a marketing tool, along with the benefits of doing so. Marketing over social media is different from traditional marketing in many ways, and it is the willingness of marketers to learn these new techniques, more than any other factor, which has enabled the success of Facebook as a marketing tool. At the same time, it is observed that the motivation for doing so is very profound. Although it has not yet been proven whether or to what degree marketing using Facebook increases sales, it is now considered essential for companies to protect and promote their image through skillful communication using Facebook.
Facebook as a Dominant Marketing Medium PROBLEM
This report was designed to analyze the reasons that make
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