Facebook Case Analysis
Case Study: Facebook |
Introduction
Recently, the social networking sites are getting much more popular on the internet. They are playing a vital role in the way that individuals can easily create their own online profiles, construct their identities and help communicate with each other. Literally, there are many social networking sites worldwide; however, Facebook is the most well-known one since the number of its visitors is significantly increasing. Historically, Facebook was founded almost nine years ago by three undergraduate students of Harvard, Mark Zuckerberg and his two colleges, where it was firstly used by the members who have only ‘.edu’ email addresses. A month later since Facebook had been launched; it was spread very fast where it was used by the majority of Harvard students, then the number of Facebook users increased rapidly after Zuckerberg had left Harvard and move to California in order to make the site expanded more and more (Valenzuela, Park, Kee, 2008). The majority of the individuals who are surfing the internet, spend lots of time on Facebook. They are able to visit their own profiles as well as they can even browse profiles of other people and share interests like photos, games and information (Mikolaj et al., 2011), (Boyd & Ellison, 2007). In this paper, there are a number of questions concerning the Facebook and will be answered.
Question 1: Why do people use Facebook, and what do they do when they are on the site? What are the implications of this behaviour for individuals, organizations and for Facebook?
Facebook is one of the social networking sites, which has become the most popular site globally (Lipsman, 2011). The number of individuals who registered in Facebook site reached a billion about four months ago (Mikolaj et al., 2011). Generally, individuals are doing a variety of activities using Facebook platform on the internet. People have a great opportunity to create their own public profiles, in which their old and
Introduction
Recently, the social networking sites are getting much more popular on the internet. They are playing a vital role in the way that individuals can easily create their own online profiles, construct their identities and help communicate with each other. Literally, there are many social networking sites worldwide; however, Facebook is the most well-known one since the number of its visitors is significantly increasing. Historically, Facebook was founded almost nine years ago by three undergraduate students of Harvard, Mark Zuckerberg and his two colleges, where it was firstly used by the members who have only ‘.edu’ email addresses. A month later since Facebook had been launched; it was spread very fast where it was used by the majority of Harvard students, then the number of Facebook users increased rapidly after Zuckerberg had left Harvard and move to California in order to make the site expanded more and more (Valenzuela, Park, Kee, 2008). The majority of the individuals who are surfing the internet, spend lots of time on Facebook. They are able to visit their own profiles as well as they can even browse profiles of other people and share interests like photos, games and information (Mikolaj et al., 2011), (Boyd & Ellison, 2007). In this paper, there are a number of questions concerning the Facebook and will be answered.
Question 1: Why do people use Facebook, and what do they do when they are on the site? What are the implications of this behaviour for individuals, organizations and for Facebook?
Facebook is one of the social networking sites, which has become the most popular site globally (Lipsman, 2011). The number of individuals who registered in Facebook site reached a billion about four months ago (Mikolaj et al., 2011). Generally, individuals are doing a variety of activities using Facebook platform on the internet. People have a great opportunity to create their own public profiles, in which their old and
References: Ashwini, Nadkarni, and Hofmann, Stefan G. “Why do People use Facebook?” Personality and Individual Differences, vol. 52, issue 3 (2012): 243-249. Egele, M., Moser, A., Kruegel, C Fowler, Geoffrey A. "Corporate News: Facebook Fights Privacy Concerns." Wall Street Journal, Aug 21, 2010. http://search.proquest.com/docview/746178017?accountid=10382 Grabmeier, J Hargittai, E., and Hsieh, Y. P. (2010). “Predictors and Consequences of Social Network Site Usage.” Information, Communication and Society, 13, 515–536 Lipsman, A. “The Network Effect: Facebook, Linkedin, Twitter and Tumblr Reach New Heights in May.” (2011, June 15). http://blog.comscore.com/2011/06/facebook_linkedin_twitter_tumblr.html Mikolaj J., Thomas R., David C Patrick Van Eecke and Maarten Truyens, “Privacy and Social Networks.” Computer Law & amp; Security Review, vol. 26, issue 5, 535-546. http://www.sciencedirect.com/science/article/pii/S0267364910001093) Valenzuela, Park, & Kee, F