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Factors Affecting Individual’s Equity Investment Decision

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Factors Affecting Individual’s Equity Investment Decision
Factors Affecting Individual’s Equity Investment Decision

Acknowledgments

"We would like to extend our sincere gratitude to our Professor and guide Mr. Surya Dev for his guidance, valuable comments and support throughout this project.

We would also like to thank Prof. (Dr.) C.K. Dash, for the valuable advice and support he has given us with motivation to do research on the topic. We appreciate all the help extended by him.

Finally we would like to thank all the survey respondents for expressing their opinions on the factors that affect while taking an investment decision, which helped us in coming up with valuable facts and figures. We hope the conclusions drawn in this report will assist further surveyors in future or any developer and would able to understand the factors affecting the purchase decision in the Market.

Executive Summary

This study was to survey the dynamics that affect an individual’s Equity investment decision. It was requested by Prof. (Dr.) C. K. Dash. It was requested on 25th March 2013. The investigation was done by Padmanav Sahoo (12DF010), Deepika Patra (12DF011), Bharat Kumar Sahoo (12DF012) and Nikita Sundarka (12DF013).

The main findings were that the Past Performance and Current Economic indicators got High Priority. Individuals look up to the past performance of the stock before investing in it. The past performance depicts the raise or downfall in the price of the stock to which Individuals react much faster. The past performance depicts the raise in the price of the stock. And the Current news affects the share price of a concern or a particular sector or group of sector act as an indicator to invest for an individual. The release of budget, affect the market. Investors put in their money in the sectors which has positive changes in it. Thus the Past Performance and Current Economic indicators affect an Individual’s decision and were given high priority and individuals react to it much faster than any other



References: Fishman, T.C. and Kerson, K. (2000), “To buy or not to buy”, Esquire, Vol. 134 No. 2, p. 36. Adair, A.S., Berry J.N. and Mc Greal, W.S. (1994), “Investment decision-making: A behavioral perspective ' ', Journal of Property Finance, Vol. 5 No. 4, pp. 32-42. Kim Hinag Liow, Muhamad Faishal Ibrahim and Qiong Huang, (2006), “Macroeconomic risk influences on the property stock market”, Journal of Property Investment and Finance, Vol 24, No.4 ,2006. http://www.investopedia.com http://edissertations.nottingham.ac.uk http://www.studymode.com

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