Four product/ market expansion grid stretegies
1. Name and describe the four product/market expansion grid strategies and explain which strategy Google implemented with the Nexus One.
The four product/market expansion grid strategies are market penetration, market development, product development and diversification. Market penetration is a growth strategy that increase sales to the existing market without changing the existing product. Market development is a growth strategy that selling the existing product into new market segments. Product development is a growth strategy that sell new or modified products to the existing market. Diversification is a growth strategy where a company starting up or gaining business outside the company’s current products and markets, in other word, it is also the development of new products into new markets. The product/market expansion grid strategies which Google implemented with the Nexus One is diversification. Originally, Google’s customer range was smartphone manufacturers and the product is the Google Android operating system. In this case study, Google invented new product – Google Nexus One smartphone and they tried to penetrate into a new market (smart phone end user). However, the strategy was unsuccessful.
and the As Google invented a new smartphone (Nexus One) which trying to hit the existing market-smart phone market in the year 2010 whereby Google originally had contribute their operating system. However, this strategy was unsuccessful.
2. Explain the marketing strategy and tactic mistakes Google made when introducing the Nexus One.
One of the marketing strategy and tactic mistakes which Google made when introducing the Nexus One is Google changed the way they distribute their wireless phones from the typical carrier distribution model to Web-based sales model whereby people only can only buy Nexus One through Google’s Website. Another mistake would be the lack of investment in advertising for the Nexus One and lastly it was said that Google was
The four product/market expansion grid strategies are market penetration, market development, product development and diversification. Market penetration is a growth strategy that increase sales to the existing market without changing the existing product. Market development is a growth strategy that selling the existing product into new market segments. Product development is a growth strategy that sell new or modified products to the existing market. Diversification is a growth strategy where a company starting up or gaining business outside the company’s current products and markets, in other word, it is also the development of new products into new markets. The product/market expansion grid strategies which Google implemented with the Nexus One is diversification. Originally, Google’s customer range was smartphone manufacturers and the product is the Google Android operating system. In this case study, Google invented new product – Google Nexus One smartphone and they tried to penetrate into a new market (smart phone end user). However, the strategy was unsuccessful.
and the As Google invented a new smartphone (Nexus One) which trying to hit the existing market-smart phone market in the year 2010 whereby Google originally had contribute their operating system. However, this strategy was unsuccessful.
2. Explain the marketing strategy and tactic mistakes Google made when introducing the Nexus One.
One of the marketing strategy and tactic mistakes which Google made when introducing the Nexus One is Google changed the way they distribute their wireless phones from the typical carrier distribution model to Web-based sales model whereby people only can only buy Nexus One through Google’s Website. Another mistake would be the lack of investment in advertising for the Nexus One and lastly it was said that Google was