harvest farm

Harvest Farm Foods, Inc. is a company that has been around for 127 years and provides canned and frozen food to the country. In late 2008, there was a stockholders revolt that forced the then president of the company to resign. The new president, Patrick Webb has been trying to figure out why the company hasn’t grown or increased its profits like its competitors. There are some strengths that the company should improve on, and some threats the company should destroy all together, as seen below in the S.W.O.T. analysis. Helpful Hurtful
Internal Strengths

-carried by major supermarket chains

-varied product line

-well known name after being around for 127 years Weaknesses

-not placed in any smaller stores

-low profit levels

-sales volume has not increased recently

-expanding horizontally
External Opportunities

-new product markets available to expand to

-place products in smaller stores

-expand product line vertically

-ability to produce new products Threats

-competitors took advantage of expanding vertically

-customers are unselective

-no control over price in the market

-chain store pricing is very particular

S.W.O.T. Analysis Explanation

Internal Strengths

The fact that the company of Harvest Farm Foods has been in business for 127 years can be seen as a strength of the corporation. That is a long time to become a well known brand and make a name for itself. The longevity of this business is testament to the fact that it can persevere through the years. While creating a name for itself, Harvest Farm Foods has been able to be placed in major supermarket chains. This is a strength because being in a well known store that has many locations across the country is a great way to get your brand noticed and, therefore, purchased. Along with the great location, Harvest Farm Foods provides a varied product line. They can appeal to many