A particularly well known product today that was once a blue ocean is the smart phone. At one time, the average consumer could be found carrying a cell phone, a personal digital assistant (PDA), and an MP3 player on them during the day. Cell phones were used for making and receiving calls; some had options for text messaging, but that was the extent of a mobile phone years ago. PDA’s were used to manage communication and schedules, most needing to connect directly to a PC for updates. MP3 players were devices setup to store music for playback at the request of the owner. Simply said, three devices to remain on the move in society. Apple was already one of the frontrunners in the MP3 player market with their iPod. They choose not to invent a PDA, claiming smart phones would eventually replace these devices in the future.…
Steve Jobs unveiled iPhone to the world on January 09, 2007 by defining it as a wide screen iPod Touch featuring functionalities of phone and an Internet communicator named iPhone. Apple IPhone is considered apples most innovate and best selling product according to “the secret to Apple’s success” article they raised a point about Apple’s marketing strategy, “Making markets vs. addressing markets – Some claim that Apple doesn’t ask people what they need but gives them products they decide they want.” In a competitive industry such as the mobile device industry, no consumer would purchase a cellphone unless they perceive its worth as valuable. No body necessarily needs an apple iPhone they have many options however, they want the phone because they value the product. Another marketing strategy worth noting is how Apple markets their products. Apple has demonstrated a cool factor in their product; the Attention they spent on the design and detail distinguishes Apple’s products from other competitors.…
On June 27, 2007 Apple released the first generation iPhone. Apple had revolutionized a number of their products prior to the iPhone. The iPod was the most popular electronic for personal entertainment for years. At the release of the original iPhone, Apple saw a similar effect on the cell phone industry. There was not another phone on the market that had a virtual keyboard, the ability to receive HTML e-mail and a full web browser. However, the honeymoon for Apple did not last long. The iPhone is no longer leading the industry. This paper will examine possible options of what Apple can do to again become the leader in the smart phone industry.…
References: Apple. Apple ‐ iPhone ‐ Feature ‐ OS X. 4 June 2008 . Apple Computer. Apple Store. 4 June 2008 . Apple Inc. iPhone Premieres This Friday Night at Apple Retail Stores. 28 June 2007. . Apple. Safari. 4 June 2008 . Apple, Inc. Apple Reinvents the Phone with iPhone. 9 January 2007. . Apple, Inc. "iPod touch." Apple. 4 June 2008 . BBC. "Quarter of US iPhones 'unlocked '." BBC News | Business 29 January 2008. Canalys. "Smart mobile device shipments hit 118 million in 2007, up 53% on 2006." Press release. 2008. Clearwire. Clearwire: Wireless Broadband Internet Service Home and Office. 4 June 2008 . —. Spring and Clearwire to combine WIMAX business, creating a new mobile broadband company. Press release. Kirkland, WA: Clearwire, 2008. Computer, Apple. Apple Computer, Inc. Finalizes Acquisition of NeXT Software Inc. Press release. Cupertino: Apple Computer, 1997. Foundation, LiMo. LiMo Foundation. 4 June 2008 . Google. Android Developer Challenge. 4 June 2008 . —. Open Handset Alliance Project. 4 June 2008 . Grossman, Lev. "Invention Of the Year: The iPhone." Time Magazine 31 October 2007. Hormby, Tom. Good‐bye Woz and Jobs: How the First Apple Era Ended in 1985. 2 October 2006. 4 June 2008 . Kirkpatrick, David. "What 's Driving the New PC Shaekou." Fortune 19 September 1994.…
At the end of 2010 Apple, the maker of iPods, iPhones and IPADs, became the world’s most valuable company, a mantle which had been held by Microsoft. The two companies started the personal computer revolution in the 1970s but Microsoft had to date outflanked Apple to become the market leader. Hence, the significance of this turnaround in fortunes. Apple’s rebirth began with the launch of the iPod music player followed by its introduction of the smartphone, iPhone which upstaged the dominant mobile phone maker Nokia and then the launch of the computer tablet, IPAD. The significance of the changing in guard is on the role that consumers played in this change.…
One reason that technology had changed are lives that we are now upsees with it . According to Jenna Wortham in the article “Turn off the phone” . “Social media has made us even more aware of the things we are missing out on” people rather be on their phones and not go out with families and friends. They worried to much what’s going on there phone than what going on in the real world.…
In what ways have smart phones that incorporate wireless technologies changed the business landscape? Smart phones that incorporate wireless technologies have changed the business landscape in many ways. With smart phones we now have the ability to check and respond to important emails or calls when not in the office or workplace. Most businesses now require their corporate workers, managers, and supervisors to carry smart phones or mobile devices at all times. Businesses are now relying on mobile technology to communicate with employees and consumers. Many banks as well as credit card companies have simplified using their cards/branches by offering mobile applications, which also provides a means of advertising for these companies as well. Many universities are now offering free apps for students to use. The apps allow the students to access their classes, library, course information, student accounts, as well as submit…
The cell phone market is a massive market; some studies conclude that more than half of the United States has cell phone accounts (Simon, 2004). One attribute that defines the cell phone market is the idea of consumers giving up their land line use. Many individuals are now giving up their land line use in favor of using only a cell phone. This causes a large influx of customers into the market for cell phones. As technology continues to advance new types of cell phones are developed and marketed to different segments of the population. Now cell phones are available for business purposes and social purposes such as social networking, text messaging, or gaming, and the leader in cell phone sales is Apple Inc.…
These days wherever people who are using smartphone go, they must take a smartphone. As time goes by, more and more people want to use a smartphone and they are willing to be a smartphone user. Using smartphone changes peoples life to be more comfortable in many ways. Yes, it is definitely true. But change is not always good. People need to see the nagative side using smartphone.…
My father-in-law was so frustrated by his "new" Iphone 4. I was never (and still am not) much of a fan of Apple products. My reluctance and negativity about Apple products notwithstanding, I silently smiled and gently shook my head at the situation unfolding in front of me. I knew my Droid very well and was a loyal user. Because of my brand bias, lack of knowledge, and attitude about my father in law's current situation, I was not being much of a help. It was not because I did not love this man dearly; simply my judgmental attitude and general lack of faith that he was capable of maneuvering such a complicated device was too much to overcome. Luckily, my wife quickly stepped in and showed him how the phone could do things that he was currently using his clunky laptop to accomplish. Before long, he was using his phone to make calls, send texts, take pictures, write and receive emails, play music, watch movies and more. If we are going to adapt to our technologically savvy world, we need to be able to adapt to people from all sections of the adoption curve, from innovators who rush to buy new things the day they come out to laggards like my father-in-law.…
Living in the world without having endured change is simply unfeasible. Change is an unavoidable, progressive and complex process characterized by unique and individual responses resulting from personal needs, past experience and current situations (Harrington & Terry, 2013, p. 62). The term, change, is often feared; inducing discomfort and negativity regardless of whether voluntary or not, and involves amendment of behaviours, leaving behind what is comfortable and familiar and venturing to the unknown. Agents having the ability to inspire change are plentiful and include: longing for independence and personal growth, conflict, dissatisfaction, crises and insufficient compensation (Harrington & Terry, 2013, pp. 63-65). Change may be developmental, planned or unplanned.…
Summarize: This article predominantly talks about how Apple is a major economy innovator. In the last 11 years, apple has come out with 3 products that have completely changed the market. The iPod, iPhone, and…
Why is change inevitable? Why is it feared by many but then embraced with open arms by others? Change is the cause to be different, the process or result of altering. And although changes may be difficult and problematic, they often DO bring rewards to those who undergo them. But that doesn’t mean every change has a happy ending. Students, friends, I’m here before you today to discuss with you the concept of change and its results, and with the help of arguably the most influential writer in English literature – William Shakespeare – and his play ‘King Lear’, as well as the movie “Life as a House’ and the famous Bob Dylan song ‘The Times They Are a Changin’’. With these texts, I’m going to distinguish and expose the outcomes and arduousness of change.…
Individuals who struggle with change may be more concerned with themselves. Although, change is inevitable for growth in a business organization, change is also inevitable also in individuals for personal growth and development. Change should be consider as normal part of life and living. Many have not learned to embrace change, some may become complacent with their level of growth, and the effect caused them to be stagnant in life. Some individuals may fear change will cause unwarranted stress, and they want to shield themselves from it. However, we must learn to…
Presented By: Ravinder Singh Chawla Sep 1st, 2013 Objectives of this session Understanding change : the only constant The progress of Indian Insurance Industry The Financial Services Landscape:The changes we have seen The way forward Summary and close Change: The only constant We are living in a dynamic world where nothing is constant Let us discuss the changes we have seen over the last 10-15 years Every change brings with it new opportunity In today’s module we shall be discussing about the changes we have seen in the Insurance market and the entire financial landscape Indian Insurance History 1912: 380 Insurance Companies in India In 1920/1930’s many frauds sullied insurance industry in India Insurance Act 1938 provided for strict control of insurance business-176 companies by 1938 Indian companies strengthened hold but it still was an urban phenomenon Nationalization In 1956, Government brought together 240 private life insurers and Nationalised the same to a monopoly. LIC was born with 5 cr.…