Kentucky Fried Chicken and Global Fast Food Industry
KENTUCKY FRIED CHICKEN AND THE GLOBAL FAST-FOOD INDUSTRY
UNIVERSITY OF DHAKA
A report submitted to the Faculty of Business Studies in partial fulfillment of the requirements of the final term examination in Principle of Management, Summer-2013.
Submitted To:
Prof. Dr. Shahid Uddin Ahmed
Course Instructor
EM 502 (S-B) Principle of Management
Submitted By: Group B
Sahin Sultana, Roll-66
Kanis Fatima, Roll-76
Nowshin Ahmed, Roll-63
Tabassum Mohsin Chowdhury,-Roll
Mohammed Fokhrul Islam, Roll-61
Habibur Rahman, Roll-55 (Coordinator)
Batch: 24th
Department of Management Studies
Evening Masters of Business Administration
Date of Submission: August 28, 2013
SEQUENCE
The sequence of the paper is as follows * Introduction * History of KFC * Tricon Global organization Chat * Yum! International profit source * Main Issue * Internal Analysis functional Area * Leading U.S. fast-food chain ranking * SWOT Analysis * Strategic Management * KFC quality management program * Drive through window test * Implementations * Recommendations * Conclusion * Reference
Introduction
Kentucky Fried Chicken is one of the largest fast food Franchise concepts of today; it is present in various countries around the world and it has been able to establish a renowned International reputation in multiple continents. Starting in the United States in the 1930s, it has grown to become a true multi-domestic company. KFC has focused on foreign markets since the 1960s and has found a new challenge today in conquering Asia.
Kentucky Fried Chicken Corporation (KFC) was the world’s largest chicken restaurant chain and third largest fast-food chain. KFC held over 55 present of the U.S. Market in terms of sales and operated over 10200 restaurants worldwide in 1998. It opened
UNIVERSITY OF DHAKA
A report submitted to the Faculty of Business Studies in partial fulfillment of the requirements of the final term examination in Principle of Management, Summer-2013.
Submitted To:
Prof. Dr. Shahid Uddin Ahmed
Course Instructor
EM 502 (S-B) Principle of Management
Submitted By: Group B
Sahin Sultana, Roll-66
Kanis Fatima, Roll-76
Nowshin Ahmed, Roll-63
Tabassum Mohsin Chowdhury,-Roll
Mohammed Fokhrul Islam, Roll-61
Habibur Rahman, Roll-55 (Coordinator)
Batch: 24th
Department of Management Studies
Evening Masters of Business Administration
Date of Submission: August 28, 2013
SEQUENCE
The sequence of the paper is as follows * Introduction * History of KFC * Tricon Global organization Chat * Yum! International profit source * Main Issue * Internal Analysis functional Area * Leading U.S. fast-food chain ranking * SWOT Analysis * Strategic Management * KFC quality management program * Drive through window test * Implementations * Recommendations * Conclusion * Reference
Introduction
Kentucky Fried Chicken is one of the largest fast food Franchise concepts of today; it is present in various countries around the world and it has been able to establish a renowned International reputation in multiple continents. Starting in the United States in the 1930s, it has grown to become a true multi-domestic company. KFC has focused on foreign markets since the 1960s and has found a new challenge today in conquering Asia.
Kentucky Fried Chicken Corporation (KFC) was the world’s largest chicken restaurant chain and third largest fast-food chain. KFC held over 55 present of the U.S. Market in terms of sales and operated over 10200 restaurants worldwide in 1998. It opened
References: Retrieved from http://www.kfc.com/about/history.asp Retrieved from http://www.fundinguniverse.com/company-histories/KFC-Corporation-company-History.html