Kit Kat market research
Market Research Report
Dorottya Vargyas
Introduction:
In this report we would like to present the results of our research which was made related to KitKat.
Aim of the research:
The main aim of the survey is to find out if there is any need for sugar free Kit Kat product in the Hungarian market, and whether people with weight problems or people with diabetes are more interested in sugar free Kit Kat products.
To clear up the chocolate consumption and the eating habits of the Hungarian consumers.
First of all we would like to shortly introduce the Nestlé S.A. which is the producer company of KitKat and after that a short review about the product itself.
In the additional parts of the report we will analyze the received data and draw conclusions from the results.
Nestlé the company:
Nestlé is the largest food and beverage company in the world. The group 's products include beverages, milk based products, ice creams, prepared dishes, and pharmaceutical products. Nestlé primarily operates in Europe, the Americas, Asia, Oceania and Africa. The group is headquartered in Vevey, Switzerland.
Current market situation:
Today, Nestlé Milkpak produces in over 81 countries and achieves 98% of its turnover outside Europe. Nestlé Milkpak is the world’s largest milk company, which does 98% of its business.
It has an annual turnover of 70 billion Swiss francs, 522 new factories in 81 countries, 200 operating companies, 1 basic research outer and 20 technological development groups, has more than 231,000 employees and more than 8000 products around the globe. On the Other hand in Pakistan Nestlé in future may loose its’ market share because of its competitors high efforts especially on Advertising Over all company market share is 80%. Nestlé share as compared to nurpur, Nirala and other are moves around 20 to 30%.
Nestlé in Hungary:
Nestlé’s baby
Dorottya Vargyas
Introduction:
In this report we would like to present the results of our research which was made related to KitKat.
Aim of the research:
The main aim of the survey is to find out if there is any need for sugar free Kit Kat product in the Hungarian market, and whether people with weight problems or people with diabetes are more interested in sugar free Kit Kat products.
To clear up the chocolate consumption and the eating habits of the Hungarian consumers.
First of all we would like to shortly introduce the Nestlé S.A. which is the producer company of KitKat and after that a short review about the product itself.
In the additional parts of the report we will analyze the received data and draw conclusions from the results.
Nestlé the company:
Nestlé is the largest food and beverage company in the world. The group 's products include beverages, milk based products, ice creams, prepared dishes, and pharmaceutical products. Nestlé primarily operates in Europe, the Americas, Asia, Oceania and Africa. The group is headquartered in Vevey, Switzerland.
Current market situation:
Today, Nestlé Milkpak produces in over 81 countries and achieves 98% of its turnover outside Europe. Nestlé Milkpak is the world’s largest milk company, which does 98% of its business.
It has an annual turnover of 70 billion Swiss francs, 522 new factories in 81 countries, 200 operating companies, 1 basic research outer and 20 technological development groups, has more than 231,000 employees and more than 8000 products around the globe. On the Other hand in Pakistan Nestlé in future may loose its’ market share because of its competitors high efforts especially on Advertising Over all company market share is 80%. Nestlé share as compared to nurpur, Nirala and other are moves around 20 to 30%.
Nestlé in Hungary:
Nestlé’s baby