adidas Group (adidas) is one of the leading companies in global sporting goods industry with brands built on a passion for sports and a sporting lifestyle now. The company along with its subsidiaries involves in designing, developing, marketing and retailing of sports footwear, apparel and accessories. It also involves in manufacturing and retailing of various sporting gears, accessories, golf balls, and iron rods. The company offers products through adidas, Reebok, and About TaylorMade-adidas Golf brands. Adidas brand through adidas Sport Performance offers products in five categories namely, football, basketball, running, training and outdoor. adidas continuously improved the quality, look, feel and image of our products and our organisational structures to match and exceed consumer expectations. adidas brand through adidas Sport Style offers authentic sportswear to the full spectrum of lifestyle consumers.
Activities of the company and its around 170 subsidiaries are directed from the Group's headquarters in Herzogenaurach, Germany. It is also home to the adidas brand. Reebok Headquarters are located in Canton, Massachusetts. TaylorMade-adidas Golf is based in California. The company also operates creation centres and development departments at other locations around the world, corresponding to the related business activity. Effective December 31, 2011, the adidas Group employed 46,824 people.
SWOT Analysis
SWOT is a tool that identifies the strengths,