Marketing Case Study
Chapter 22: Managing a Holistic Marketing Organization
GENERAL CONCEPT QUESTIONS
Multiple Choice
1. ________ is the appointment of teams to manage customer-value–building processes and break down walls between departments. a. Reengineering b. Outsourcing c. Benchmarking d. Supplier partnering e. Customer Partnering
Answer: a Page: 696 Level of difficulty: Easy
2. ________ is the greater willingness to buy more goods and services from outside domestic or foreign vendors. a. Benchmarking b. Merging c. Globalizing d. Outsourcing e. Accelerating
Answer: d Page: 696 Level of difficulty: Easy
3. ________ is the study of “best practice companies” to improve performance. a. Empowering b. Globalizing c. Flattening d. Focusing e. Benchmarking
Answer: e Page: 696 Level of difficulty: Easy
4. ________ is the trend to increase partnering with fewer but better value-adding suppliers. a. Supplier partnering b. Benchmarking c. Customer partnering d. Flattening e. Empowering
Answer: a Page: 696 Level of difficulty: Easy
5. ________ is working more closely with customers to add value to their operations. a. Reengineering b. Outsourcing c. Customer partnering d. Merging e. Globalizing Answer: c Page: 696 Level of difficulty: Easy
6. ________ is the acquiring or merging with firms in the same or complementary industries to gain economies of scale or scope. a. Merging b. Globalizing c. Accelerating d. Empowering e. Outsourcing
Answer: a Page: 696 Level of difficulty: Easy
7. Increasing the effort to “think global” and “act local” is ________. a. flattening b. benchmarking c. globalizing d. focusing e. empowering
Answer: c Page: 696 Level of difficulty: Easy
8. ________ is reducing the number of organizational levels to get closer to the
GENERAL CONCEPT QUESTIONS
Multiple Choice
1. ________ is the appointment of teams to manage customer-value–building processes and break down walls between departments. a. Reengineering b. Outsourcing c. Benchmarking d. Supplier partnering e. Customer Partnering
Answer: a Page: 696 Level of difficulty: Easy
2. ________ is the greater willingness to buy more goods and services from outside domestic or foreign vendors. a. Benchmarking b. Merging c. Globalizing d. Outsourcing e. Accelerating
Answer: d Page: 696 Level of difficulty: Easy
3. ________ is the study of “best practice companies” to improve performance. a. Empowering b. Globalizing c. Flattening d. Focusing e. Benchmarking
Answer: e Page: 696 Level of difficulty: Easy
4. ________ is the trend to increase partnering with fewer but better value-adding suppliers. a. Supplier partnering b. Benchmarking c. Customer partnering d. Flattening e. Empowering
Answer: a Page: 696 Level of difficulty: Easy
5. ________ is working more closely with customers to add value to their operations. a. Reengineering b. Outsourcing c. Customer partnering d. Merging e. Globalizing Answer: c Page: 696 Level of difficulty: Easy
6. ________ is the acquiring or merging with firms in the same or complementary industries to gain economies of scale or scope. a. Merging b. Globalizing c. Accelerating d. Empowering e. Outsourcing
Answer: a Page: 696 Level of difficulty: Easy
7. Increasing the effort to “think global” and “act local” is ________. a. flattening b. benchmarking c. globalizing d. focusing e. empowering
Answer: c Page: 696 Level of difficulty: Easy
8. ________ is reducing the number of organizational levels to get closer to the