Marketing Cell Phones to India
Part One: Executive Summary
Nature of the opportunity
1) India has a young consumer market.
a. This will be a potential target market because young adults in the India community want to be up to date with technology.
b. Young people of India today are more likely to spend money on technological items.
c. India will be advertising cheaper cell phones throughout the country so that more young people can afford them based on their income.
d. With India’s increasing GDP and average income, younger people will benefit from this growth and purchase more expensive goods.
2) The cell phone trend is going to take off within the next couple of years throughout India.
a. Rise in per-capita will allow people to spend more on luxury items.
b. The phones will be less expensive.
c. There will also be declines in tariffs throughout India.
d. The cell phone will eventually be considered a necessity.
Scope of the Opportunity
1) Market Size
India’s current cell phone population exceeds the total amount of cellular users within the United States of America. However, India has a substantially higher population and an ever-increasing younger generation. The market size is in the hundreds of millions.
India’s market is growing at a significant rate – where November alone had over 6 million cell phone sales. Seeing that growth, GDP and per capita income are all on the rise this number should increase dramatically over the next few years.
With a population of over 1 billion (approx 1,120,866,154 people as of July 07) there is a huge amount of users who may turn to cellular phone technology. This along with a high literacy and education rate should lead to the continuation of the technological boom within India. This technological boom will increase consumer spending dramatically within the next few years. With this technology boom Indian residents will have more disposable income and will likely consider purchasing cellular phones. Lastly, since India is a high
Nature of the opportunity
1) India has a young consumer market.
a. This will be a potential target market because young adults in the India community want to be up to date with technology.
b. Young people of India today are more likely to spend money on technological items.
c. India will be advertising cheaper cell phones throughout the country so that more young people can afford them based on their income.
d. With India’s increasing GDP and average income, younger people will benefit from this growth and purchase more expensive goods.
2) The cell phone trend is going to take off within the next couple of years throughout India.
a. Rise in per-capita will allow people to spend more on luxury items.
b. The phones will be less expensive.
c. There will also be declines in tariffs throughout India.
d. The cell phone will eventually be considered a necessity.
Scope of the Opportunity
1) Market Size
India’s current cell phone population exceeds the total amount of cellular users within the United States of America. However, India has a substantially higher population and an ever-increasing younger generation. The market size is in the hundreds of millions.
India’s market is growing at a significant rate – where November alone had over 6 million cell phone sales. Seeing that growth, GDP and per capita income are all on the rise this number should increase dramatically over the next few years.
With a population of over 1 billion (approx 1,120,866,154 people as of July 07) there is a huge amount of users who may turn to cellular phone technology. This along with a high literacy and education rate should lead to the continuation of the technological boom within India. This technological boom will increase consumer spending dramatically within the next few years. With this technology boom Indian residents will have more disposable income and will likely consider purchasing cellular phones. Lastly, since India is a high