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Information Systems Strategy Triangle – For Zara: IT for Fast Fashion
Step 1: Create lists of case details that fit each side of the triangle.
Step 2: Then look at each item and think about how that item affects the other sides of the triangle.
Step 3: Take a look at the industry. Make a list of triangle attributes you find. Compare the industry items with the case company items.

Step 1: Create lists of case details that fit each side of the triangle.
Step 2: Then look at each item and think about how that item affects the other sides of the triangle.
Step 3: Take a look at the industry. Make a list of triangle attributes you find. Compare the industry items with the case company items.

Information Strategy
Information Strategy
Organizational Strategy
Organizational Strategy
Business Strategy
Business Strategy

Business Strategy Elements | Organizational Strategy Elements | Information Strategy Elements | Respond quickly to changing fashions. Products are made to be used in a limited way. | Standardized business processes Ex: ordering process, recording sales, inventory selection | Simple in-store infrastructure. Ex: Unconnected POS, dial-up to transmit day-end transactions, PDA’s to communicate with designers | Location of store is important. | Talented store managers and commercials. | Highly automated back of house processes. Ex: auto-tagging , auto-inventory replenishing/supply | Decentralized decision making for store inventory | IT shop has multiple strengths from old POS skills to PDA programming knowledge | | Demand driven business; no forecasting is involved | Human judgment is necessary (in-store decisions) | | | | | | | | | | |

Impacts between the elements: * Technology enables the highly automated back end to flex to meet the demands of the customer’s fashion taste. * Human judgment is needed to ensure that the process of inventory and ordering is smooth. * Simple in-store infrastructure

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