EXECUTIVE SUMMARY INTRODUCTION: THE COMPANY NEW PRODUCT IDEA CUSTOMER NEEDS AND WANTS TARGETED MARKET SEGMENT SWOT ANALYSIS BRANDING AND POSITIONING PRICING PROMOTION PLACE (MARKETING CHANNEL) APPENDIX 3 4 4 5 6 6 9 11 11 14 16…
The Shampoo Market • Shampoo market was highly fragmented • Most shampoo marketers targeted the 18-34 year old age group (heaviest users) • Sales had been relatively flat in recent years • Forecast growth predicted slow, steady rate of population despite of the fact that female frequency of use had peaked (2,83 times/week) • Based on share trends (exhibit 1) Suave has the highest market share…
Suppose I am going to start a business of “DRY SHAMPOO” as it is quite a new product for Bangladesh perspectives……
Dann, S. & Dann, S. (2004), Introduction to marketing, John Wiley & Sons Australia, Ltd., Milton, Queensland. HMV revised 2005, viewed 28 Jul. 2005,…
In a highly competitive FMCG category that seemed impenetrable to most marketers, Chik Shampoo identified a humongous opportunity in rural and semi urban India and created waves with its entry into these markets. Combining innovative sachet packing, strategic pricing (at Re.1 and 50p) and a strong and motivated distribution network, Chik Shampoo transformed the very nature of shampoo packaging and usage.”…
Shampoo is English word come from Hindi word “Champi” in 1762. The mean of this word consigned to head massage with several hair oil. It is recent shampoo was primarily forwarded in 1930s by mean of “Drean”, containing artificial surfactant. Generally shampoo is the mixture of surfactant, co-surfactant which makes the thick and viscous solution for shampoo and water. Shampoo also contains salt (Sodium chloride), preservative as well as fragrance.…
Research Objectives Contact Method Sampling Plan and Survey Questions 2–3 3. CUSTOMER ………………… …………………………. Demographic Factors Psychographic Factors Behavioural Factors 3–4 4. MARKETING MIX Product ……………………
Broadly speaking, in order to maximise profits, different firms use distinct tools to perform strategy and decisions, such as SWOT analysis, PESTEL analysis and marketing mix analysis. In terms of the marketing mix, as an important concept in the subject of business studies, it refers to “a balance between the four main elements of marketing [is] needed to carry out the marketing strategy. It consists of the ‘4ps’: product, price, promotion and place” (Marcousé and Surridge et al., 2011:141). Firms can build an effective marketing strategy by using the marketing mix as a tool, and it is possible that business will fail if the marketing mix is not correct. The aim of the essay is to analyse elements of the marketing mix. Initially, it will discuss four elements, which are the product, price, place and promotion respectively. Then, it will evaluate the most vital component in the marketing mix, which is the product.…
La Shampoo is a high quality and more expensive product that has the same marketing strategy over years. From 1989, the line start to slowly decline its sales. The ad agency tried to develop new look campaign, but this solution did nothing for La Shampoo sales and customers didn’t even noticed the change. Caroline, the brand manager wanted a new marketing plan to improve the sales and increase the market share, not to just keep the product remain on retailer’s shelves. She made a marketing meeting with Eric, her product sales manager, and Beth, the representative of the advertisement agency that held La Shampoo account, to discuss their recommendation.…
In Chinese shampoo market, many companies are facing the same problem---Homogenization. It is, therefore, significant to adopt effective marketing strategy to attract target and potential customers. As for CLEAR shampoo, it is one of the most distinguished shampoo brands all over the world and belongs to Unilever. Before CLEAR came to China, it has become the top brand in dandruff market in South America, Europe and Southeast Asia. CLEAR landed in China in 2007 in order to seize one billion yuan shampoo market. In this report, PEEST analysis and SWOT analysis are used to analyze the environment of CLEAR marketing, which is useful to find problems and solve problems. Several suggestions have also been made on how to improve its marketing strategy in the future. 2. The macroenvironment of CLEAR marketing…
The summery describe the history,mission,vision,purpose, and sunsilk’s total brand and how company manages these brands for segmentation,targeting, and positioning.This report tells us that how company selects their segmentation,targeting and positioning strategy for a specific product sunsilk shampoo.This report tells that what are the pricing,promotion, and packing strategy of sunsilk shampoo.It also mentions that what is the version of sunsilk shampoo launch into the market according to consumer need and evaluation.…
This factor was affect on Pantene Shampoo in a positive manner, because of our family, relatives or community influence on our buying decisions; Pantene Shampoo was very common. Marketing and the quality factors were very much affected on ever person, so the buyer was very much influence to buy only or prefer to buy only Pantene Shampoo. The biggest factor that affect was our joint family system, due to which normally whole family was bound to use same shampoo.…
Despite this promise in the hair care industry and increasing trend, the hair care market is already highly penetrated by a number of large companies competing for the same consumer base. Furthermore, differentiation strategy is very high which makes it easy for consumers to switch brands. For example, shampoos with natural ingredients, 2-in-1 shampoos and hair loss treatment shampoos are posing threats to standard shampoos. In fact, the sales of standard shampoos and conditioners in some Southeast Asian countries were stagnated by a rate of an average 1% in 2011 because consumers are now patronizing highly-differentiated products.…
During the last several years, the British economy developed a trickle-down effect which altered the perceptions of the consumer, and consequently the shampoo retailer and wholesaler, about using shampoo in terms of priorities, needs, and desires. The unsettled times of the 90s changed the buying habits of the British consumer, who has become more aware of style and pricing considerations.…
The aim of this report is hope to know about the Sunsilk shampoo, marketing environment of Sunsilk, segmentation, targeting, positioning and as well as the 4Ps that used by the Sunsilk. In order to complete the report, we are collected data from internet, promotion material and media as well.…