Preview

Nike Case

Powerful Essays
Open Document
Open Document
1142 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nike Case
Introduction: (Luz’s answer for discussion question #1 should go here)
Analysis:
Based on her calculations, Joanna Cohen estimated that Nike’s cost of capital was approximately 8.4%. Ms. Cohen used a single Weighted Average Cost of Capital to calculate the firm’s cost of capital, and we agree that only a single cost of capital needs to be used due to the similarities between more than 95% of their revenues. However we believe that the cost of capital calculation is inaccurate based on some of the information that Cohen gives while explaining the figures used in the WACC formula.
Capital Weights: Ms. Cohen calculated the weight of debt to be 27% and equity to be 73% based on the book values found in Nike’s consolidated balance sheet from May 31, 2001 (see Exhibit 1). Total debt was found by adding together all interest-bearing debt on the balance sheet, which we agree is the most accurate way to estimate its weight. However, using book values for equity is not the most accurate way to measure the capital weights; instead we used market value based on the share price of Nike on July 5, 2001and number of shares outstanding, which resulted in the weights of debt and equity of 10.2% and 89.8% respectively (see Exhibit 2).
Cost of Debt: Cost of debt was calculated by Ms. Cohen by finding the historical interest rate of 2.7% and tax rate of 38%. We agree with her estimation of the tax rate of 38%, but calculated a cost of debt of 7.17% based on the market price of Nike bonds and finding their yield to maturity (see Exhibit 3). This cost of debt is more accurate for estimating the cost of capital for Nike, while Cohen’s estimation identifies a past cost of debt, ours reflects current and future figures better.
Cost of Equity: There are total three methods to evaluate Cost of equity, Dividend discount model (DDM Model), Capital assets pricing model (CAPM Model) and the Earnings Capitalization Model (EPS/ Price). The dividend discount model

You May Also Find These Documents Helpful

  • Good Essays

    Kate Spade Case

    • 636 Words
    • 3 Pages

    As the company has become bigger and its financial results were very strong, the team had begun to feel pressured to take the company next level. One of the team member felt that they were losing their control little by little since they had not ready for handling this issue yet. The team wanted to someone who was experienced and could manage developing team to next level. When Kate Spade was looking for some helps, Kate Spade was faced with offers from number of buyers, and what Kate Spade really needed was strategic help. In March 1998, the team had to think about four offers and decide which option the team should take for its company growth.…

    • 636 Words
    • 3 Pages
    Good Essays
  • Good Essays

    It is very favorable to see Nike have a debt ratio close to 0 as it shows the company is not taking on too much financial risk. Compared with the industry average, Nike is taking on slightly more risk, although the company is in a good position to do so. Nike’s quick ratio shows their ability to satisfy their liabilities at 1.7 times and with a debt ratio close to 0, they can afford to take on additional financial liabilities to develop their e-commerce sales or invest further in their emerging markets sector to compete against international brands. Comparing Nike against the industry, other companies may not be able to take such risk due to their liquidity restraints, but Nike has the potential to do so if…

    • 753 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Spyder Sports Case

    • 1038 Words
    • 5 Pages

    1.a) To value Spyder Active Sports Inc., we decided to use the WACC method since we can easily value its cost of assets with the data immediately available to us in the case. We first unlevered the beta’s of 7 comparable companies and took the average to get a comparable unlevered beta for Spyder (Exhibit 1). Since we are assuming Spyder is entirely equity financed, its unlevered asset beta is equal to the beta of its assets. We now have a rough estimate of Spyder’s asset beta, we can use CAPM to calculate the cost of assets of the firm (Exhibit 2). With an appropriate discount rate, we can use the WACC method to discount the company’s projected cash flows. Again, since the company is entirely comprised of equity, the cost of assets is the cost of the entire firm, so we will use it in place of WACC. Using Spyder’s pro-forma income statement, we then calculate the FCF’s for the next 4 years and discount those using our cost of assets (Exhibit 3).…

    • 1038 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Nike Case

    • 836 Words
    • 4 Pages

    Many issues should be addressed regarding Joanna Cohen’s WACC calculation. First, to calculate the debt cost of capital, Cohen divided the total interest expense by the company’s average debt balance. This is an issue because she did not take into account the current yield on publicly traded Nike debt. Another issue that should be addressed is the calculation of the equity cost of capital. Using CAPM, Cohen took a 20 year Treasury bond as her risk free, the average Beta for the last 6 years, and a geometric mean for market premium. Also, Cohen calculated the book value of equity and debt instead of using market values.…

    • 836 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Nike Sweat Shop Case

    • 2653 Words
    • 11 Pages

    Nike Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of foot wear apparel equipment, accessories and services. It has its shoe’s manufactured on a contractual basic in different places like Asia, Vietnam and China. This case overviews the miserable working conditions where all the manufacturing takes places. It states even though Nike is the leading marketers in the shoe business in the planet but still how the very workers who make the luxury products are being neglected from their basic needs. Although Nike does not hold responsibility of the manufacturing locations in regards to how they operate but Nike has been accused of having its products produced in facilities that exploit workers. It is keenly observed that the basic human rights have been cruelly tarnished under the glittering logo.…

    • 2653 Words
    • 11 Pages
    Better Essays
  • Good Essays

    Who would have imagined it? After years on top, Nike suddenly looks like a world-class marathoner who, in midrace, questions whether he's got what it takes to keep on running. Nike's symptoms of distress: a global glut of shoes, flat sales in key markets, and declining profits. Moreover, the global brand champ that captured its own winning corporate mindset with the "Just do it" ad slogan has a new pitch, "I can"--to which investors seem to be retorting, "No, you can't." Losing faith, they have knocked Nike stock from its all-time high of $76 about a year ago to a recent $46.…

    • 734 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Nike Analysis

    • 1992 Words
    • 8 Pages

    Johnson also opened the first retail store in California and is credited with providing Nike with its name. In 1971 the swoosh trademark was created for a minimal fee of only thirty five dollars by a graphic design student named Carolyn Davidson. By 1972, new athletic footwear was introduced by Blue Ribbon Sports and called Nike. The Blue Ribbon Sports Company had business relations with Onitsuka Tiger for nearly ten years and in 1972 the two hit a bump in the road. Due to a dispute over distribution there was an eventual sever in business dealings between the two companies. That same year the Nike line of footwear made its debut in February at a Chicago sporting goods show. At the 1972 Olympic trials Nike “moon shoes” were introduced featuring the new waffle sole. Along with these new shoes, t-shirts were also being worn bearing the Nike logo. This new brand began to spark an interest. Later that year, Nike signed its first endorsement contract with the Romanian tennis star, Ilie Nastase.…

    • 1992 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Nike, Inc. was founded as an importer of Japanese shoes in 1962 by Bill Bowerman and Phil Knight and “step by step” it grew into the world’s largest marketer of athletic footwear and apparel. In the U.S. alone Nike sports products are available for purchase in over 20,000 retailers, and the company’s sports products are popular in more than 110 countries worldwide.…

    • 3016 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Nike Case

    • 494 Words
    • 2 Pages

    In the 1990’s, Nike, a well-known shoe company, came under intense fire for claims of labor issues stemming from wages to working conditions to child exploitation. Years of bad publicity plagued the company, including bouts with the media and even celebrities. Nike’s initial response was to deny and defend its company name. The activists continued to pursue to the point that Nike is forced to face its criticism head on.…

    • 494 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Gucci Case

    • 514 Words
    • 3 Pages

    With current economic downturn, should Robert Polet concentrate solely on strengthening the Gucci brand further, or should he expand the multi-brand strategy to the next level?…

    • 514 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Nike’s revenues since 1997 had grown from $9 billion, while net income had fallen $220 million. A study written by Douglas Robson printed in Business Week revealed that Nike’s market share in the U.S. athletic shoe industry had fallen from 48 percent to 42 percent since 1997. In addition, supply-chain issues and the effects of a strong dollar negatively affected revenues. In the meeting, management planned to increase revenues by developing athletic-shoe products in ranges varying between $70-$90 and push their apparel line. Nike’s executives expressed that the company would still continue with a long-term revenue growth target of 8-10 percent and earnings-growth target above 15 percent.…

    • 1030 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Nike Case

    • 747 Words
    • 3 Pages

    1. Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike?…

    • 747 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Nike Short Case Ii

    • 1313 Words
    • 6 Pages

    Nike started its first product line focusing on track and field. In a sport where seconds and even factions of a second matters, better equipment can be vital. Mr. Bowerman saw this advantaged and capitalized by inventing a shoe that would enhance traction and speed of the runners. Nike then took this same type of strategy…

    • 1313 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Celebrity Advertising

    • 5493 Words
    • 22 Pages

    Spence, Kevin (2008), “Nike: By The Numbers,” Gatton Student Research Publication, Vol. 1, No. 1, Gatton College of Business & Economics, University of Kentucky.…

    • 5493 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    Marketing audit of Nike

    • 3549 Words
    • 15 Pages

    Bibliography: Enderle, K., Hirsch, D., Micka, L., Saving, B., Shah, S., Szerwinski, T. (2000, March 14). Strategic Analysis of Nike, Inc. Retrieved on December 14, 2005, from…

    • 3549 Words
    • 15 Pages
    Powerful Essays