Preview

Organizational Technology Plan for Disney

Powerful Essays
Open Document
Open Document
4227 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Organizational Technology Plan for Disney
Running head: ORGANIZATIONAL TECHNOLOGY PLAN FOR DISNEY

Organizational Technology Plan for Disney
Author Not Disclosed
University of Phoenix
Human Factors in Technology
TEC/401
Lorelie Kaid
Apr 03, 2006 Organizational Technology Plan for Disney
Technology has changed the way we do business in America, and in the world. The marketplace tempo and pace has quickened from a light trot to a sprint, and the global consumer has placed new demands on corporations worldwide. How companies have responded to these demands has been the fruit or the poison of their survival. To keep up to date with technology, companies must plan for and analyze current and future trends in available technology. One company that has done so is Walt Disney Company, the famed children 's entertainment corporation.
Company History
The Disney Company was started on October 16, 1923 by a partnership of two brothers, Walt and Roy Disney. It was originally known as Disney Brothers Cartoon Studio, which later became Walt Disney Studio. One of the first memorable creations Disney films made with sound was the Mickey Mouse cartoon call Steamboat Willie, which opened in New York on November 18, 1928. This was Mickey Mouse 's introduction to adults and children everywhere. This new character instantaneously became very well-liked. Their first full-colored cartoon, Flowers and Trees, won an Academy Award in 1932 for "Best Cartoon", and Disney would win an Oscar every year for ten years. Not only was Disney growing in leaps and bounds with their success, they were also hitting it big with both their movies and their merchandise. About twenty years later, Disney created their first live film called Treasure Island.
With all the success that Disney was having in both film and television, the thought of expanding and reaching new heights was created. The one area that fascinated Walt Disney was amusement parks; however, he wanted to create an amusement park that both the parents and



References: Carroll, S. (2003, April 25). Site of the week: GetNetWise. Retrieved March 31, 2006, from http://www.pcmag.com/article2/0,4149,1042918,00.asp Disney (2006). Disney Imagineering. Retrieved April 1,2006, from http://corporate.disney.go.com/careers/who_imagineering.html Disney (2006). Safety and Security. Retrieved March 31, 2006, from http://corporate.disney.go.com/corporate/cr_safety_security_internet.html Leverette, J. (2002, May 08). Management principles for a new age . Retrieved April 2, 2006, from http://www.randall-james.com/pressroom/TechMag/TechMag050802.html NetMBA (2005). The value chain. Retrieved April 1, 2006, from http://www.netmba.com/strategy/value-chain/ UKEducation (ND). Value chain. Retrieved March 31, 2006, from http://www.ukeducation.org.uk/UkeduFrames/Documents/images/Value_chain_Diagram_1.jpg

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Dahl Make Up Quiz Disney

    • 581 Words
    • 3 Pages

    Disney was founded on Walt’s ability to create and innovate new characters. Disney offered an experience that was aimed at the family instead of just children. This translated to their theme park because Walt wanted to create a theme park that the whole family could enjoy (including the dad) and have the experience be innovative and exciting. Disney continues to operate in a way that appeals to more than just the child audience in all their business ventures. Walt’s vision is still evident throughout Disney and will continue to stand as a guide as they continue to pave their future.…

    • 581 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Any organization would need to make sure it is on solid ground before taking a chance on growth and return. Strategically the initiative would be to build a relationship between three solid areas; sell the strategic need first, operational development, and financial planning. Our team paper will illustrate a strategic initiative for the Disney organization as well as identify an initiative discussed in Disney’s Annual Report. The focus will look at how the initiative affects Disney’s financial planning and explain how the initiative can affect the costs as well as sales within this organization. Last but not least, our paper will describe the risks associated with the initiative and financial effects the risks may have to the organization. The conclusion will recap the importance and value of the relationships between the strategic and financial planning initiatives within The Walt Disney Company.…

    • 1317 Words
    • 6 Pages
    Better Essays
  • Good Essays

    critical thinking #1

    • 635 Words
    • 3 Pages

    Citations: Kinicki, Angelo, and Brian K. Williams. "Management in Action."Management: A Practical Introduction. 6th ed. New York: McGraw-Hill/Irwin, NY. 150-51. Print.…

    • 635 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Walt Disney Biography

    • 787 Words
    • 4 Pages

    Try to figure out how it would be without Walt Disney. A world without his magic, peculiarity and optimism. Walt Disney converted the entertainment industry, into what we know today. “We keep moving forward, opening new doors and doing new things, because we're curious and curiosity keeps leading us down new paths” quoted by Walt Disney. Avery curious human being that was willing to try new things and think outside the box.…

    • 787 Words
    • 4 Pages
    Good Essays
  • Better Essays

    the walt disney land

    • 964 Words
    • 4 Pages

    The Disney Company had a lower current ration than industry average, which meant the Disney Company 's liquidity was low.…

    • 964 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Started by the man himself, Walt Disney started a cartoon studio in 1920’s bringing the much-loved Mickey Mouse to life, and bringing him along with other characters to Disneyland in 1955. As Disney animated films are released the new Mickey Mouse Club debuts on television. True success came from the collaboration of the animated films and the theme parks. In 1970 the first park in Orlando opens marking the start of Disney World. Over the span of the next decades, Disney expands with programming and other media as well as opening new parks in other areas of the world.…

    • 389 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Disney Business Plan

    • 3698 Words
    • 15 Pages

    After close examination of current cost, long wait in lines, safety for guest and employees, guest relations, and employee recruitment and retention the factors which influenced the level of planning needed to accomplish this growth within Disney will not only reveal Disney's effective business practices and tactics but will also highlight the strengths and weaknesses of this monolithic organization. Disney's outlook on planning, centers on their commitment to family entertainment, customer satisfaction, quality, diversification of markets, innovation, management reorganization and corporate restructuring when necessary. The customer has continued to possess the primary power in determining what is acceptable in terms of product and their influence carries great weight in Disney’s model of planning a winning strategy.…

    • 3698 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    Disney Case

    • 774 Words
    • 4 Pages

    began by producing a short cartoon flick called Steamboat Willie with Walt’s creation, Mickey Mouse, as…

    • 774 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Walt Disney Swot Analysis

    • 1604 Words
    • 7 Pages

    Walt Disney is a company that strives to be one of the world’s leading producers and providers of entertainment…

    • 1604 Words
    • 7 Pages
    Good Essays
  • Good Essays

    The Walt Disney Company (Walt Disney or 'the company'), together with its subsidiaries, is a diversified entertainment company. The company primarily operates in the US and Canada. It is headquartered in Burbank, California and employed approximately 166,000 people. The company recorded revenues of $42,278 million during the financial year ended September 2012 (FY2012), an increase of 3.4% over FY2011. The operating profit of the company was $9,002 million in FY2012, an increase of 15.4% over FY2011. Its net profit was $5,682 million in FY2012, an increase of 18.2% over FY2011.…

    • 3001 Words
    • 13 Pages
    Good Essays
  • Powerful Essays

    Essay

    • 2411 Words
    • 10 Pages

    On October 16, 1923, The Walt Disney Company was founded by brothers Walt and Roy Disney. The company changed names over the course of years from Disney Brothers Cartoon Studio, Walt Disney Productions, Ltd. to, eventually, The Walt Disney Company in 1986.…

    • 2411 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Disney's Marketing Strategy

    • 5288 Words
    • 22 Pages

    It all began with a mouse, and from that point on The Walt Disney Company has sustained superior performance standards by excelling at customer intimacy. The company was founded in 1923 and has remained faithful to its original commitment to “produce unparalleled entertainment experiences based on the rich legacy of quality content and exceptional storytelling” (The Walt Disney Company). Because of this, Disney, including its subsidiaries and affiliates, is a leading company with four separate business segments: media networks, parks and resorts, studio entertainment, and consumer products.…

    • 5288 Words
    • 22 Pages
    Powerful Essays
  • Satisfactory Essays

    MM Case Study Disney

    • 461 Words
    • 2 Pages

    Disney was founded in 1923 by two brothers, Walt and Roy. It started as an animation company making black and white cartoons of their most famous character, Mickey Mouse. The company grew an eventually introduced the world to “Snow White and the Seven Dwarves”, a color feature length animated movie with sound. It soon expanded and is now comprised of five business segments: The Walt Disney Studios, which creates films, recording labels, and theatrical performances; Parks and Resorts, which focuses on Disney’s 11 theme parks, cruise lines, and other travel-related assets; Disney Consumer products, which sells all Disney-branded products; Media Networks, which includes Disney’s television networks such as ESPN, ABC, and the Disney Channel; and Interactive Media. Disney has done a phenomenal job branding itself as family centered entertainment company.…

    • 461 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    busne

    • 1374 Words
    • 6 Pages

    Hannagan, Tim. Management: concepts & practices. 5th ed. New York, N.Y.: Prentice Hall Financial Times, 2008. Print.…

    • 1374 Words
    • 6 Pages
    Better Essays
  • Good Essays

    David, D. and Van, F. (1998). Contemporary Management. Management in the future. United States of America: Houghton Mifflin Company. Chapter 21.…

    • 10366 Words
    • 42 Pages
    Good Essays