pampers
Table of Content
No.
Tittle
Pages
1
1.0 Introduction
1.1 Background of the company
1.2 Core customer issues
1-3
2
2.0 The way Pampers analyse customer and act upon it
4
3
3.0 Role of direct mail to other channel
3.1 Direct mail
3.2 Role of direct mail has changed since the arise of internet
3.3 Role of iTV (Interactive Television)
3.4 Role of internet
4.0 Relationship marketing effective
5-7
5
5.0 Conclusion
7
6
6.0 References
8
1.0 Introduction
1.1 Background of company
Procter & Gamble, also known as P&G. The founders was James Gamble, a soap maker and William Procter, a candle maker and in Cincinnati in 1837. It is the producer of various everyday household goods. It is a key market leader within the consumer products goods industry. It was founded in 1837 Company has 138,000 employees in 140 countries, produces over 300 brands and has loyal customers worldwide. Company three business units: beauty (33%), health and well-being (21%), household care (46%). P&G delivers its goods to drug stores, mass merchandisers, membership club stores and grocery stores.
"Pampers" this is one of the most famous revolutionary products of the Procter and Gamble, founded by Victor Mills. Pampers was especially build to meet the mothers need in innovative product on the market which will lighten the wash of the cloth diapers and also leakage of them. This product came in the late 1950 's. Procter & Gamble 's development of the diaper changed the diapering habits of consumers worldwide. Consumers moved from purchasing the cloth diapers to disposable diaper, which is better to children 's skin, convenient to store, and has a good price comparing with cloth diapers. The company 's specialists developed an exceptional three-piece construction to take up the wetness, allocate it consistently and transmit fluid to the leaky core without passing it recessively to the skin. Procter and Gamble provided more than just convenience ease
No.
Tittle
Pages
1
1.0 Introduction
1.1 Background of the company
1.2 Core customer issues
1-3
2
2.0 The way Pampers analyse customer and act upon it
4
3
3.0 Role of direct mail to other channel
3.1 Direct mail
3.2 Role of direct mail has changed since the arise of internet
3.3 Role of iTV (Interactive Television)
3.4 Role of internet
4.0 Relationship marketing effective
5-7
5
5.0 Conclusion
7
6
6.0 References
8
1.0 Introduction
1.1 Background of company
Procter & Gamble, also known as P&G. The founders was James Gamble, a soap maker and William Procter, a candle maker and in Cincinnati in 1837. It is the producer of various everyday household goods. It is a key market leader within the consumer products goods industry. It was founded in 1837 Company has 138,000 employees in 140 countries, produces over 300 brands and has loyal customers worldwide. Company three business units: beauty (33%), health and well-being (21%), household care (46%). P&G delivers its goods to drug stores, mass merchandisers, membership club stores and grocery stores.
"Pampers" this is one of the most famous revolutionary products of the Procter and Gamble, founded by Victor Mills. Pampers was especially build to meet the mothers need in innovative product on the market which will lighten the wash of the cloth diapers and also leakage of them. This product came in the late 1950 's. Procter & Gamble 's development of the diaper changed the diapering habits of consumers worldwide. Consumers moved from purchasing the cloth diapers to disposable diaper, which is better to children 's skin, convenient to store, and has a good price comparing with cloth diapers. The company 's specialists developed an exceptional three-piece construction to take up the wetness, allocate it consistently and transmit fluid to the leaky core without passing it recessively to the skin. Procter and Gamble provided more than just convenience ease
References: P&G, n.d. Pampers. Retrieved 24 February 2014, from http://www.pg.com/en_US/brands/global_family_care/pampers.shtml Pampers, 2014. Pampers History. Retrieved 24 February 2014, from http://www.pampers.com/pampershistory IDM, 2012. IDM Business Performance Award 2002: bronze winne. Retrieved 26 February 2014, from http://www.theidm.com/marketing-events/award-highlights/2002-award-review/idm-business-performance-award-2002-bronze-winner/ Booz & Company Inc., 2014. Retrieved 24 February 2014, from http://www.strategy-business.com/article/20454?pg=all Elyse Dupre, 2013. For Pamper, It’s All About Social, Baby!. Retrieved 24 February 2014, from http://www.dmnews.com/for-pampers-its-all-about-social-baby/article/304716/ P&G, 2014. Pampers Newsroom. Retrieved 24 February 2014, from http://news.pampers.com/news_releases/products_and_services Hutt, M.D., and Sphe, T.W. (2004) Business Marketing Management. (8th ed).Orlando: Harourt Brace. Taylor, S. (2007). The Importance of CRM Customer Relationship Management. Retrieved 26 February 2004, from http://ezinearticles.com/?The-Importance-of-CRM-Customer-Relationship-Management&id=425303