Nike, Inc. is known traditionally to be a brand suited for competitive athletes, with its origins rooted in selling athletic shoes, but over the course of recent years, the merchandise has expanded to include clothing and other gear to athletes and non-athletes alike. Nike has adapted its advertising campaigns to reach its eclectic audience by sponsoring globally renowned athletes such as Lance Armstrong. Though cyclists are in the minority of the athletic world and it’s fans, the campaigns involving Armstrong have been particularly persuasive because the overall message of the advert is focused on Armstrong’s battle and victory over stage three testicular cancer. The 2009 print appeared in Time magazine, proving to be emotionally powerful and broadly inclusive of its audience by elevating Armstrong to a status comparable to a hero.…
Black Elk talks, about a personal story, that has different characteristics of several genders. biography, testimony, and history. However, the black elk is contains of 25 chapters, which discovered black elk's early life. The story draws the black elk as a savior and glorified man that has all the power, which ensured to him since he was young. It recorded the shift of the Sioux nation from previous reservation to reservation culture,because of their engagement in the war of Little Bighorn. Black Elk provides evidence to the price where human struggle that the Sioux paid for the westward extension of the US. As an appreciation, it graves the passing of innocence and free American Indian and the current cultural rescission.…
The Battle of Little Bighorn was one in a series of conflicts that occurred during the continuous intrusions of whites into the Indians’ sacred lands in the Black Hills. Although both primary sources discuss the tragedy of the battle, “An Eyewitness Account by the Lakota Chief Red Horse” is a more reliable source as it provides specific details of the battle without using emotionally charged words to state opinions. By overstating emotions throughout the article, the author of the…
Throughout the tragic novel Into the Wild, author Jon Krakauer provides an in depth analysis of the life and lonely death of Christopher McCandless. McCandless was a young man straight out of college, looking to find himself while hitchhiking alone in the bush of Alaska. Unfortunately for Chris his well anticipated venture turned fatal after a hundred some days alone in the wilderness. Jon Krakauer uses rhetorical methods for the duration of the book, which allows him to speak of Chris’s life with a sense of certainty. The reader thus trusts Krakauer’s narrative and somewhat understands why a man like Chris could head into unknown territory without a second thought. The author shows his qualification for writing about Chris by making comparisons with his own life and interviewing those close to Chris…
The use of beautiful women is not a new idea in advertising. Women are subjects of advertisements in areas such as cosmetics, weight loss, and specifically cleaning products, such as The Electrolux. The Electrolux is a bagless and automatic cleaner that provides deep cleaning and makes cleaning easier and convenient compared to other machines. The advertiser of The Electrolux Cleaner knows how convenient the cleaner is and effectively uses women along with several different techniques as a marketing focus in order to capture the attention of household owners.…
The Three Rhetorical Appeals are the three main points by which people are influenced, and it allows you to effectively evaluate different texts and arguments for their oratorical strategies. The first, Logos, is the method of reason, logic, or facts. Any type of argument which appeals to someone’s rational side is appealing to logos. Second, Ethos, an approach of credibility, authority, or character, appeals to demonstrate the author’s expertise, trustworthiness, and honesty and tries to put the author in a more positive position to the audience. Lastly, Pathos, this is a strategy of affect and emotions. Pathos appeals to an audience’s emotions of anger, excitement, or sorrow. These three points are important to the audience to analyze the…
The Price of Gas is Outrageous – And It is Going To Get Even Higher…
This essay argues that the Globe and Mail (G&M) article, ‘Don’t Teach Until You See the Whites of Their Eyes’ (18 August 2012), is persuasive with its primary target audience of G&M readers. Clifford Orwin, the author of this article, is a professor of political science at the University of Toronto. Furthermore, the main focus of this article deals with the fact that: “Real education requires real teachers and students, not disembodied electronic wraiths.” Through the rhetorical analysis of this editorial, this paper will demonstrate that its persuasiveness can be attributed to four key aspects: through an emphasis on the use of deliberative stasis; its use of ethos and logos; and through its effective use of rhetorical imagery. Before the case can be made for understanding how and why this article is persuasive, we need to begin with setting the context of the issue or exigence to which the article was responding and whether that response was timely and appropriate.…
Throughout this opinionated editorial, the author tries to convince her audience that same sex marriage should not be legalized. She hopes to appeal to the readers of the Wall Street Journal by the use of facts, rhetorical appeals, and religious accusations.…
Sand between my toes and enjoying some sun while gathered around with a group of friends is what I call, a definition of a great time. The ad Tampax Pearl from Seventeen magazines sells the product through the use of rhetorical fallacies logos, ethos, and pathos. There are six fallacies, and throughout the magazine they are represented by the text, the women in the white bikini, and the beach: false cause, hasty generalization, non sequitur, and appeal to ignorance, false authority, and bandwagon. In the background are the sounds of waves clashing against one another, the sun beginning to lower, and the scent of a bonfire. The game of limbo used as an entertainment to influence laughter, and competition spread to one another.…
Dave Chappelle returns to his hometown of Washington D.C. in the year 2000, during his tour around the country, to perform for the people of D.C. During his show “Killin’ Him Softly” Chappelle effectively uses rhetorical strategies by engaging his audience, understanding the culture he is addressing, as well as exemplifying the problem with racial stereotypes and the disparity of police brutality between the African American community and the white community.…
In South Central, Los Angeles, there is a food epidemic taking place among the population. For miles and miles, the only easily attainable food source is fast food; causing the overconsumption of un-nutritious, greasy, and fattening food. This is the problem brought to the public’s attention by speaker Ron Finley in his Ted Talks speech, “A Guerilla Gardener in South Central L.A.” Finley explains how everywhere he looks in his native South Central, all he sees are fast food chains and Dialysis clinics opened due to the lack of nutritious food. Finley views the lack of a healthy food source as a serious problem, and brings up his point; there are miles of vacant lots throughout Los Angeles, all of which could be used for the cultivation of healthy fruits and vegetables to better the urban community’s diet and health.…
I believe that the rhetorical strategy of narration is both seen differently in the article, “Unnatural Killers”, by John Grisham and the article, “The Case Against College Athletic Recruiting” by Ben Adler. Both appeal emotionally to the reader but one is a lot more logical in its approach then the other.…
Well-known Sci-fi writer, Ray Bradbury, in his novel, Fahrenheit 451, illustrates that relationships reflect who individuals are and who they want to be. Bradbury’s purpose is to promote the idea that a person should have the courage to listen to their own beliefs and thoughts of happiness rather than to blend in with society. He adopts a disoriented and poetic tone in order to appeal to similar feelings and experiences on a non-realistic scale in his young adult readers.…
Beverly Gross’s "Bitch" first appeared in the Salmagundi, a humanities and social sciences-based magazine in 1994. In this essay Gross mainly discussed about the meaning of the word “Bitch” changed across time. She analyzed the word in different perceptive, its offensive meaning, its contemptuous meaning and its literal meaning. As the meaning of the word “Bitch” is changing over time, it actually represents the women’s roles in the society is changing as well. Gross illustrates the word “Bitch” as a demeaning word, she claimed, “A word used by men who are threatened by women”. (Beverly Gross, P.628) It shows that men are willing to be the dominant of the society, and the word “bitch” is an ultimate weapon men have to humiliate women. Anecdotes, contrast and comparison are techniques Gross used to create a strong, powerful and persuasive essay.…