Social Audience reports-oreo

oreo Audience Report
Key Metrics: oreo | February - 5 - 2013

Total Audience

oreo had 105,196 Twitter shares during the report period. PeekAnalytics identifies and maps the digitalfootprints behind the source profile of each mention; then segments the audience into Consumer,

105,196

Unique Audience

Business and Private.

Some consumers share your content multiple times. This number represents the actual number of unique people who shared this content. Consumers are counted once, no matter how many times they share your

Report Style: Share Report

91,040

87%

content.

Report Name: oreo
Report Date:

Impressions

Impressions counts the number of potential impression that the identified audience can create. This content was shared by consumers who have a combined total of 33M social connections across their social graphs.

33M

1

Identified Audience

Report Style: Share Report

IDENTIFIED
AUDIENCE

Report Name: oreo
Report Date:

Audience Reach Insights

AVERAGE
NETWORK SIZE

Insights :
- On average, each of oreo's followers has 1,235 connections across all social media platforms.
Therefore, oreo can potentially indirectly reach
33,984,692 (27,529 x
1,235) people.

2

Audience Demographics
Insights :
-*Statistics based on 85% of oreo's followers, whose sex we were able to determine. SEX

Report Style: Share Report
Report Name: oreo
Report Date:

AGE RANGE

Insights :
- 39% oreo's audience is between 26 - 35.
- *Statistics based on 13% of oreo's followers, whose age we were able to determine by identifying through social profile or public records data.

Insights :
- Compared to the average oreo's female followers tend to be more in the 36 45 age range.

FEMALE
FOLLOWERS BY
AGE

3

Audience Demographics [continued]
Insights :
- Compared to the average oreo's male followers tend to be more in the 36 - 45 age range.

MALE
FOLLOWERS BY
AGE

Audience