Swot Analysis of Burberry
Burberry Group plc (BRBY) - Financial and Strategic SWOT Analysis Review
Summary
Burberry Group plc (Burberry) is into the global luxury sector. It works in the designing, marketing and sourcing of outerwear, women’s wear, men’s wear, non-apparel and children’s wear categories. It distributes through a diversified network of retail, wholesale and licensing channels worldwide. The company operates its business in three ways by region, by product and by channel. Burberry distributes its products in Europe, Spain, Americas and Asia Pacific through retail and wholesale channels and with selective license arrangements. In addition, it licenses third parties to manufacture and distribute products using the Burberry trademarks. It categorizes business operations into three segments namely Retail, Wholesale and Licensing. Burberry is headquartered in London, the UK.
Burberry Group plc Key Recent Developments
Feb 19, 2010: Burberry to move out of Spain
This comprehensive SWOT profile of Burberry Group plc provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.
The profile contains critical company information including: * Business description - A detailed description of the company’s operations and business divisions. * Corporate strategy - Analyst’s summarization of the company’s business strategy. * SWOT Analysis - A detailed analysis of the company’s strengths, weakness, opportunities and threats. * Company history - Progression of key events associated with the company. * Major products and services - A list of major products, services and brands of the company. * Key competitors -
Summary
Burberry Group plc (Burberry) is into the global luxury sector. It works in the designing, marketing and sourcing of outerwear, women’s wear, men’s wear, non-apparel and children’s wear categories. It distributes through a diversified network of retail, wholesale and licensing channels worldwide. The company operates its business in three ways by region, by product and by channel. Burberry distributes its products in Europe, Spain, Americas and Asia Pacific through retail and wholesale channels and with selective license arrangements. In addition, it licenses third parties to manufacture and distribute products using the Burberry trademarks. It categorizes business operations into three segments namely Retail, Wholesale and Licensing. Burberry is headquartered in London, the UK.
Burberry Group plc Key Recent Developments
Feb 19, 2010: Burberry to move out of Spain
This comprehensive SWOT profile of Burberry Group plc provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.
The profile contains critical company information including: * Business description - A detailed description of the company’s operations and business divisions. * Corporate strategy - Analyst’s summarization of the company’s business strategy. * SWOT Analysis - A detailed analysis of the company’s strengths, weakness, opportunities and threats. * Company history - Progression of key events associated with the company. * Major products and services - A list of major products, services and brands of the company. * Key competitors -