Swot Analysis Of Trader Joe's

The supermarket industry is a very competitive market which is saturated with many different competitors. These established competitors have a large advantage due to the scale of its orders and its pre established distribution chain. The grocery market also operates on very low margins so in order to be profitable grocery stores need to sell high volume, this is extremely difficult for a new company to achieve. Overall this is not a very attractive market for new entrants.

Strategic Fit [Tim]
Strategies
The primary goal of of a business according to Michael Porter is to create superior performance. Trader Joe's has done this many ways especially through their operations efficiency. One of Trader Joe's strategy to be ahead in the supermarket industry has been to focus on its customers first as well as customer support. The core values of the company are laid out in a way that promotes the customer over many other business operations in order to
They entered the market and brought a new concept of how to grocery shop; significantly smaller stores, with one-tenth of the inventory of a typical grocery store, slanted aisles and atypical offerings. These changes quickly made them extremely popular, especially with their target market of college educated people. Trader joe's can be expected to continue to grow and expand in the supermarket industry . Currently they more than double the profits of their next closest competitor whole foods in profit per square foot of store space. Recommendations to the firm would be to continue to avoid mass media in order to retain the mom and dad atmosphere that their customers love. Trader Joe's has an extremely loyal customer base which is constantly pressuring the company to expand to new markets.Continuing to expand its market share and enter new markets will help to promote growth and successful