Tarc Strategic Marketing
The meaning of strategic marketing
What is strategic marketing? How well do you understand about it? Although there are a lot of authors define and redefined strategic marketing in different years but now, I’m going to explain the term with my limited words. Strategic marketing is one or more sustainable competitive advantages that a company had and exploit them in order to survive in the long term business markets (BusinessDictionary, 2013).
Tunku Abdul Rahman University College (TARC) is a famous college that already has 44 years history in the education industry (TARCollege, 2008). There is not much company that can survive more than 30 years. How did TARC do that? There must be a powerful reason that TARC becomes so successful and I will discuss it to you.
The importance of competitive advantage in macro environment
Political Forces
Since Malaysia is moving towards to the country vision “Wawasan 2020” in few years later, knowledge seems to be a very important point for a fully developed country. According to the star online, Malaysia government aims to raise Malaysia’s education standards to world-class level in January 2010 (Karen Chapman, Tan Shiow Chin, Tan Ee Loo, 2010). With setting the higher expectation, it helps to improve student outcomes and enables access to quality education for all students.
Although there are a lot of colleges among our country, but there is only one college that has competitive advantage in the political forces which is TARC. It is 50% subsidized by our government for its recurrent and capital expenditure (Facebook, 2010). It means that the tuition fee of TARC is half of their competitors. For example, people tend to spend the minimum amount of money to get same quality of products or services. Therefore, it will be the strongest competitive advantage that TARC against their competitors. Besides, there are some people worried about the tuition fees may increase due to the upgrade. But the government stated that they
What is strategic marketing? How well do you understand about it? Although there are a lot of authors define and redefined strategic marketing in different years but now, I’m going to explain the term with my limited words. Strategic marketing is one or more sustainable competitive advantages that a company had and exploit them in order to survive in the long term business markets (BusinessDictionary, 2013).
Tunku Abdul Rahman University College (TARC) is a famous college that already has 44 years history in the education industry (TARCollege, 2008). There is not much company that can survive more than 30 years. How did TARC do that? There must be a powerful reason that TARC becomes so successful and I will discuss it to you.
The importance of competitive advantage in macro environment
Political Forces
Since Malaysia is moving towards to the country vision “Wawasan 2020” in few years later, knowledge seems to be a very important point for a fully developed country. According to the star online, Malaysia government aims to raise Malaysia’s education standards to world-class level in January 2010 (Karen Chapman, Tan Shiow Chin, Tan Ee Loo, 2010). With setting the higher expectation, it helps to improve student outcomes and enables access to quality education for all students.
Although there are a lot of colleges among our country, but there is only one college that has competitive advantage in the political forces which is TARC. It is 50% subsidized by our government for its recurrent and capital expenditure (Facebook, 2010). It means that the tuition fee of TARC is half of their competitors. For example, people tend to spend the minimum amount of money to get same quality of products or services. Therefore, it will be the strongest competitive advantage that TARC against their competitors. Besides, there are some people worried about the tuition fees may increase due to the upgrade. But the government stated that they
References: Karen C,Tan SC, Tan EL. (2010). Towards quality education. Available: http://thestar.com.my/education/story.asp?file=/2010/1/31/education/5571681. Last accessed 3rd July 2013. BusinessDictionary. (2013). Strategic Marketing. Available: http://www.businessdictionary.com/definition/strategic-marketing.html. Last accessed 3rd July 2013. Tar College. (2010). General information. Available: https://www.facebook.com/officialTARC/info. Last accessed 3rd July 2013. Malaysia Chinese Association. (2010). Tan Sri Ong Ka Ting. Available: http://www.mca.org.my/en/about-us/about-mca/history-zone/former-presidents/dato-seri-ong-ka-ting/. Last accessed 5th July 2013. MYCRON. (2006). Executive Director. Available: http://www.mycronsteel.com/investorsbriefing/invmycron300606.pdf. Last accessed 5th July 2013. NewStraitsTimes. (2012). Govt to continue funding TAR College.Available: http://www.nst.com.my/opinion/columnist/govt-to-continue-funding-tar-college-1.147004. Last accessed 4th July 2013. PWC. (2011). Our Instructors. Available: http://www.pwc.com/my/en/theacademy/profile-twm.jhtml. Last accessed 5th July 2013. Tar College. (2008). Tunku Abdul Rahman College. Available: http://www.tarc.edu.my/. Last accessed 5th July 2013. ACCA. (2010). Platinum Status Award. Available: http://www2.accaglobal.com/allnews/national/malaysia/3432678. Last accessed 4th July 2013.