The Role of a Chief Marketing Officer
ARJUN K.L.
Phone: 8105489777
E-mail: arjunkl777@hotmail.com
Table of Contents
1
Role of CMO
2
Retail Industry Background
3
Key Pain Points for CMO
4
Solution for Pain Points
5
Merits of Outsourcing
6
Testimony from Williams Lea Client
7
References
Chief Marketing Officer (CMO) and his Role
C-Level Corporate Executive.
Responsible for creating Marketing Strategy.
Responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value to a target market at a profit.
Increase Growth and Sales.
Promote Brand Recognition and Help Organization gain a Competitive Advantage.
Retail Industry Background
Companies in this sector sell a wide range of products to consumers and businesses, from food and apparel to hardware, household goods, and office supplies.
The global retail industry generates about $15 trillion in annual revenue, according to the
Global Powers of Retailing report from Deloitte and STORES Media.
The US retail industry includes about 1 million outlets with combined annual revenue of about $5 trillion. Key industry drivers include interest rates, consumer spending habits, and commodity prices.
Extreme competition and way too much of Mergers and Acquisitions
Growth and Sales of Retail Sector, in in Developed countries have reached near stagnation, however there is still a lot of potential in Emerging markets
Retail Industry is faced with a number of challenges in the recent past, such as:
Low-Growth Consumer Markets
Volatility in commercial real estate markets
Not so successful in responding to shifting consumer behavior
Inability to Control costs/rising input prices
Not being able to take full advantage of e-Commerce in emerging markets
Brand erosion, due to Private Labels and small retailers
Revenue generation through Advertisements have come down
Reduced spending from consumers on
Phone: 8105489777
E-mail: arjunkl777@hotmail.com
Table of Contents
1
Role of CMO
2
Retail Industry Background
3
Key Pain Points for CMO
4
Solution for Pain Points
5
Merits of Outsourcing
6
Testimony from Williams Lea Client
7
References
Chief Marketing Officer (CMO) and his Role
C-Level Corporate Executive.
Responsible for creating Marketing Strategy.
Responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value to a target market at a profit.
Increase Growth and Sales.
Promote Brand Recognition and Help Organization gain a Competitive Advantage.
Retail Industry Background
Companies in this sector sell a wide range of products to consumers and businesses, from food and apparel to hardware, household goods, and office supplies.
The global retail industry generates about $15 trillion in annual revenue, according to the
Global Powers of Retailing report from Deloitte and STORES Media.
The US retail industry includes about 1 million outlets with combined annual revenue of about $5 trillion. Key industry drivers include interest rates, consumer spending habits, and commodity prices.
Extreme competition and way too much of Mergers and Acquisitions
Growth and Sales of Retail Sector, in in Developed countries have reached near stagnation, however there is still a lot of potential in Emerging markets
Retail Industry is faced with a number of challenges in the recent past, such as:
Low-Growth Consumer Markets
Volatility in commercial real estate markets
Not so successful in responding to shifting consumer behavior
Inability to Control costs/rising input prices
Not being able to take full advantage of e-Commerce in emerging markets
Brand erosion, due to Private Labels and small retailers
Revenue generation through Advertisements have come down
Reduced spending from consumers on