Advertisements often sexualize the product they are trying to sell. Axe commercials are one of the first advertisements that come to mind. One commercial for Axe hair products from 2012 portrays a story of love between a disembodied head of hair (the male) and a dismembered pair of large breasts (the female), that closes with them transforming into the attractive people they represented under the line: “Hair: it’s what women notice first” (Bahadur). …show more content…
Dove created their Campaign for Real Beauty ®, Real Beauty Sketches, and Ad Makeover spots to increase awareness of the messages other advertisements send to women in today’s culture (Rothenberg). However, even though these women are more ‘realistic’, they are still pretty women who wear makeup and nice clothes like models and actresses do. It’s a great idea, but it’s not enough. Advertisements need to start portraying women more realistically, as people with thoughts and feelings, not as mere objects for entertainment and enjoyment that can be controlled and taken advantage