Internship Project Report on “Study of Brand awareness of Acer in Bangalore‚ Chennai and Coimbatore” JANANI SESHADRI In partial fulfillment of the Master’s Program in Business Administration‚ Ohio University‚ Athens‚ USA OHIO University Christ College Academy for Management Education Christ College Campus Hosur Road‚ Bangalore-29 May14th‚ 2007 DECLARATION I Janani Seshadri here by declare that the project entitled “Study on the awareness of the brand Acer” at Acer India Pvt. Ltd
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the business culture” and is the strongest explanation for the magnitude of corruption present. The fact that employees used the term “useful money” to describe bribery indicates how rooted corruption was at Siemens. Since corruption had become a common practice‚ employees working at Siemens saw it as a regular part of day-to-day business‚ rather than a moral dilemma. The deep corruption culture had two detrimental effects. The common practice justified the action and those on the edge were persuaded
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losing market share at a steady and alarming rate since Q4 of 2009‚ its brand reputation and brand loyalty have suffered due to its lack of innovation and the inability to compete with trendy features of competitive brands. The purpose of this report is to critically analyze the reasons for the falling sales of the Blackberry smart phones and determine if the downward sales arc can be reversed and how? It was noted that the study of the following buyer behaviour models were crucial for answering the
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Cross-business activities – page 54 Diversity How our employees’ wealth of experience is inspiring us Employees and management culture – page 66 How our strategy is pointing the way to the future One Siemens – page 78 COVER PHOTO – James D. Palasek and Amber Sherman‚ two of the 370‚000 Siemens employees working together in our global network of trust. To learn more‚ please see: SPECIAL REPORT: DIVERSIT Y‚ PAGES 66-75 When a new international airport is being planned‚ when a doctor recommends
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PRINCIPLES OF MANAGEMENT TERM PAPER ON SIEMENS Submitted To: Dr. Madhvendra Mishra Submitted By: Aseem Manuja MBA-200507 Company Overview Werner von Siemens laid the foundation for something very special in 1847: A global company with the power and experience to master and to emerge even stronger from major crises of all kinds. A company whose culture aims for stability. A company that remains true to its basic values while making changes to sustain itself in international competition
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Brand Perception & Decision Making Most imaging and document product segments are extremely competitive‚ with multiple brands competing for “share of mind” in the battle for overall market share. In many cases the competing products and services have very similar feature sets and price points that are available through comparable channels. Brand can often be the key discriminating factor in a customer’s decision to select one product over another. Brand is essentially the sum of all experiences
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concurrent factors in the case of the Siemens corporation record bribery fine which brings out the all consequences within the world of business ethics and also the impact and remedies caused by these sorts of incidents. Moreover‚ this report is the brief about the major individual and sustainable factors encouraging alleged bribery in Siemens‚ implementation of the initiative by Siemens to eradicate it and the social causes in relation to it. Siemens Corporation: Siemens is a German multinational company
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A RESEARCH PROJECT REPORT ON “Consumer Perception toward Big Bazaar” SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION(MBA) (SESSION 2008-2010) UNDER THE SUPERVISION OF: SUBMITTED BY: Mrs. Ankita Sanwalia Tarun Garg Department of Mgt.
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MM- Individual Project Consumer Home Appliances – Refrigerators BY‚ ROLL NO 16 PGDM-A Introduction A refrigerator (often called a "fridge" for short) is a cooling appliance comprising athermally insulatedcompartment and a mechanism to transfer heat from it to the external environment‚ cooling the contents to a temperature below ambient. Refrigerators are extensively used to store foods which deteriorate at ambient temperatures; spoilage from bacterial growth and other processes is
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The welfare of the consumers lays in the fulfillment of their normal and legitimate expectation with regards to the goods they purchases and the services they avail. In a country like India where all the consumer protection laws are in place‚ the consumers are not really aware of them and the mechanism in place to redress their grievances. Those who know the laws know that the process is very slow and cumbersome. There are a number of steps taken to protect the rural consumer but without much impact
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