Concepts of Brand Management www.eiilmuniversity.ac.in Subject: CONCEPTS OF BRAND MANAGEMENT Credits: 4 SYLLABUS Branding Concepts Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands. Terms associated with Brands Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image. Management of Brand Brand Loyalty; Brand Relationship; Brand Equity; Brand Management
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MAJOR COMPANIES IN ROMANIA 2012 MCR 2012 EDITION Major Companies in Romania 3 CONTENTS 7 8 9 11 23 43 53 61 69 FOREWORD - Tracing the excellence pattern in Romanian industries Bogdan Ion‚ Country Managing Partner‚ Ernst&Young Romania MCR RANKING METHODOLOGY TOP 300 MAJOR COMPANIES IN ROMANIA BANKING & FINANCE Banking in 2012 towards a more regulated market – Gabriela Bratu‚ Senior‚ Assurance& Advisory Business Services‚ Ernst&Young Doing Business In Romania – Steven
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GLOBAL STRATEGY This page intentionally left blank GLOBAL STRATEGY Second Edition Mike W. Peng Provost’s Distinguished Professor of Global Strategy University of Texas at Dallas Chair‚ Global Strategy Interest Group Strategic Management Society Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Global Strategy‚ 2nd Edition Mike W. Peng VP/Editorial Director: Jack W. Calhoun VP/Editor-in-Chief: Melissa Acuna Acquisitions Editor: Michele
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THE KITE RUNNER by KHALED HOSSEINI Riverhead Books - New York The author makes liberal use of _italics_ and I have missed noting many of them‚ but the rest of this text file should demonstrate good proofing. Copyright © 2003 by Khaled Hosseini Riverhead trade paperback ISBN: 1-59488-000-1 This book is dedicated to Haris and Farah‚ both the _noor_ of my eyes‚ and to the children of Afghanistan. ACKNOWLEDGMENTS I am indebted to the following colleagues for their advice‚ assistance
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Annual Report 2010 2010 was characterised by variability. Diageo’s brand positions‚ global scale and agility in response to changing conditions delivered a good performance in the year. About Diageo Diageo plc is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits‚ wines and beer categories. These brands include Johnnie Walker‚ Guinness‚ Smirnoff‚ J&B‚ Baileys‚ Tanqueray‚ Captain Morgan‚ Crown Royal‚ Gordon’s ‚ Beaulieu Vineyard
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Foreign Direct Investment in Russia A Strategy for Industrial Recovery P. Fischer ISBN: 9780333977590 DOI: 10.1057/9780333977590 Palgrave Macmillan Please respect intellectual property rights This material is copyright and its use is restricted by our standard site license terms and conditions (see palgraveconnect.com/pc/info/terms_conditions.html). If you plan to copy‚ distribute or share in any format‚ including‚ for the avoidance of doubt‚ posting on websites‚ you need the express
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ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the
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Cost Accounting A Managerial Emphasis Fourteenth Edition Charles T. Horngren Stanford University Srikant M. Datar Harvard University Madhav V. Rajan Stanford University Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Donna Battista AVP/Executive Editor: Stephanie
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Vancouver Seattle Tacoma Halifax Boston Philadelphia Oakland Los Angeles Long Beach Baton Wilmington Rouge Mobile Beaumont Houston Corpus Christi Veracruz Kingston South Louisiana New York/New Jersey Baltimore Port of Virginia Charleston Savannah Jacksonville Port Everglades Miami San Juan Cristobal Major Ocean Ports of the World (Maps not to scale) Buenos Aires Santos North‚ Central‚ and South America Gothenburg Port Said Alexandria Jeddah Dubai Bremen Liverpool
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