CERTIFICATE This is to certify that the project work “ANALYSIS OF KINGFISHER AIRLINES” is a bonafide record of work done by Mr. Debasis Patra under my guidance in partial fulfillment of the requirements for the programme in PGDM in Aviation. Prof. S. N. Mishra Head PGDM- Aviation Management ACKNOWLEDGEMENT I take immense pleasure in thanking Prof. S. N. Mishra‚ Head (Aviation Management) for having permitted me to carry out this project work. Finally‚ yet importantly
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company has annual sales of over US$4 billion and a market capitalization of approximately US$12 billion. Its core business includes beverages‚ aviation‚ electrical and chemicals. The company markets beer under the Kingfisher brand and has also launched Kingfisher Airlines‚ an airline service in India‚ with international flights operating recently. United Breweries is India’s largest producer of beer with a market share of around 48% by volume. The UB Group’s brewing entity – called United
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Thursday 15 September 2011 Kingfisher half year sales up 3.8%‚ adjusted pre-tax profits up 24% to £439 million Group Financial Summary 26 weeks ended 30 July 2011 2011/12 2010/11 % Like- for-like (LFL) change change % Total Reported change +3.8% +3.0% +17.6% +16.5% +24.0% +27.4% +28.3% n/a % Total Constant currency Sales £5‚662m Retail profit £473m £402m Adjusted pre-tax profit Adjusted basic EPS 13.5p 10.6p Interim dividend 2.47p 1.925p (Financial net debt) / net
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Kingfisher – Marketing Strategy Contents 1. Kingfisher’s class of business & market strategy * CLASS OF BUSINESS * MARKETING STRATEGY SUMMARY 2. Marketing Strategy Details * LIFESTYLE MARKETING * CHANGING SHOPPING EXPERIENCE * GOODTIMES - KINGFISHER FLYING EXPERIENCE 3. Fighting competitions(SWOT) * STRENGTHS * WEAKNESS * OPPORTUNITIES * THREATS 4. Contribution To The Society 5. Bibliography Kingfisher’s class of Business & Market
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Some 80 percent of Starbucks employees were white‚ 85 percent had some education beyond high school‚ and the average age was 26. Every partner/barista hired for a retail job in a Starbucks store received at least 24 hours training in the first two to four weeks. The training included classes on coffee history‚ drink preparation‚ coffee knowledge (four hours)‚ customer service (four hours)‚ and retail skills‚ plus a four-hour workshop called "Brewing the Perfect Cup." Baristas were trained in using
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Kingfisher Airlines Marketing Strategies Kingfisher airlines launched its domestic air service operations in May 2005.KFA was promoted by UB group and offered a single class- “Kingfisher Class”. KFA successfully leverage the youthful and vibrant image of its kingfisher beer brand and called its airlines as ‘Funliners’ to emphasize the fun-filled experience. Within the first six months of its launch‚ KFA managed to corner a 6% market share in the domestic air travel mark. KFA started its operation
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[CASE ON CRISIS OF KINGFISHER AIRLINES] Prof. Bhavik M. Panchasara Marwadi Education Foundation’s Group of Institutions‚ RajKot‚ bhavikpanchasara@gmail.com ABSTRACT Indian Aviation Industry is one of the fastest growing markets in the world. But nowadays it is in the news due to different reason. And that is the failure of one of the leading aviation player - Kingfisher Airlines. The airline has been facing financial issues for many years. Till December 2011; Kingfisher Airlines had the second largest
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Survey regarding the People’s choices /Preferences about Petrol or Diesel vehicles Objective of the survey:- We are going to manufacture a car which satisfy the needs and demands of the people irrespective of rise in fuel prices Name :-_________________ Gender:- M( ) F( ) Age:-___________________ Occupation:- ___________________ Income:- 1) up to 3 Lakh 2) 3-5 Lakhs 3) 5-7 Lakhs
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Chapter-6 Training and Development This chapter explains the HR function of training and development‚ the training and development policy at Genpact‚ subsequently the policy integration and its impact on organizational performance. Proceeding from the framework the research findings are described and at the end‚ discussions on results are outlined. Training and development is one of the most important aspects of work lives of all working professionals‚ not matter on which hierarchy they may be
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Is Kingfisher is heading towards Bankruptcy? The financial agonies for Kingfisher Airlines (KFA) are seeming to become insurmountable. After being forced to massively scale down its operations and ground more than half of its fleet in the month of Feb 2012 when the IT-Dept froze its bank accounts over non-payment of tax dues‚ the estranged airliner has now cancelled all of its international operations and has the aviation regulator (DGCA) as well as the govt. breathing down its throat questioning
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