It is unethical to children, especially young teens. Boys are often displayed as violent or insistent, while girls are portrayed as more exquisite or feminine. Some advertisements play to the stereotype of young men as shallow and superficial. Beer commercials, for instance, often demonstrate males as showing effort of engaging in sophomoric pranks or actions to impress women. With married couples in the process of making a household decision, the husband may be presented as a fairly dim individual who means well but is essentially incompetent. The wife, on the other hand, is depicted as the one who is really in control of the situation and knows how to rectify the problem by using the advertised products. Advertising can also perpetuate racial stereotypes that have lasted for generations. Take McDonald's for consideration. It came under heavy criticism for creating an advertisement depicting Chinese people who had difficulty pronouncing the letter "r." In England, the Advertising Standards Authority banned an ad showing a black man playing a ukulele and repeating every word a white man says, saying that the ad could be seen as showing blacks as subservient or inferior to
It is unethical to children, especially young teens. Boys are often displayed as violent or insistent, while girls are portrayed as more exquisite or feminine. Some advertisements play to the stereotype of young men as shallow and superficial. Beer commercials, for instance, often demonstrate males as showing effort of engaging in sophomoric pranks or actions to impress women. With married couples in the process of making a household decision, the husband may be presented as a fairly dim individual who means well but is essentially incompetent. The wife, on the other hand, is depicted as the one who is really in control of the situation and knows how to rectify the problem by using the advertised products. Advertising can also perpetuate racial stereotypes that have lasted for generations. Take McDonald's for consideration. It came under heavy criticism for creating an advertisement depicting Chinese people who had difficulty pronouncing the letter "r." In England, the Advertising Standards Authority banned an ad showing a black man playing a ukulele and repeating every word a white man says, saying that the ad could be seen as showing blacks as subservient or inferior to