Managing Marketing in Primark
Report Brief: Managing Marketing in Primark
By: Rivu Barua, Marketing Consultant, Primark
Table of Contents 1.0 Introduction 3 2.0 Marketing Environment Analysis of Primark 4 2.1 S.W.O.T Analysis 4 2.1.1 Strength and Weaknesses 4 2.1.2 Opportunities and threats 4 2.2 Macro environment 5 3.0 Market Segmentation and Marketing Mix 6 3.1 Market Segmentation 6 3.2 Marketing Mix 7 4.0 Conclusion and Recommendations 8 4.1 Conclusion 8 4.2 Recommendations 8
1.0 Introduction
In today’s world marketing can be define in many ways. It has been changed in way of its market but definition rarely states the same. Marketing can also be defined as the process of creating value for customers in order to building strong customer relationship and gain valuable feedback from customers in return. In general marketing can be easily described with few words such as customer focus, advertising, packaging, selling etc. There are so many definitions which is similarly describing the same definitions as others. Some of the definitions have been given below:
Dr. Philip Kotler defines marketing as,
“The science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.
According to Doreen Moran,
“Marketing is helping your customers understand how much they need something they never knew they needed.”
According to Dr. Augustine Foe, Founder, Marketing Science Consulting group, Inc.
“Marketing is the process of exposing target customers to a product through appropriate tactics and channels, gauging their reaction and feedback, the ultimately facilitating their path to purchase.”
From the above discussion it can be easily
By: Rivu Barua, Marketing Consultant, Primark
Table of Contents 1.0 Introduction 3 2.0 Marketing Environment Analysis of Primark 4 2.1 S.W.O.T Analysis 4 2.1.1 Strength and Weaknesses 4 2.1.2 Opportunities and threats 4 2.2 Macro environment 5 3.0 Market Segmentation and Marketing Mix 6 3.1 Market Segmentation 6 3.2 Marketing Mix 7 4.0 Conclusion and Recommendations 8 4.1 Conclusion 8 4.2 Recommendations 8
1.0 Introduction
In today’s world marketing can be define in many ways. It has been changed in way of its market but definition rarely states the same. Marketing can also be defined as the process of creating value for customers in order to building strong customer relationship and gain valuable feedback from customers in return. In general marketing can be easily described with few words such as customer focus, advertising, packaging, selling etc. There are so many definitions which is similarly describing the same definitions as others. Some of the definitions have been given below:
Dr. Philip Kotler defines marketing as,
“The science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.
According to Doreen Moran,
“Marketing is helping your customers understand how much they need something they never knew they needed.”
According to Dr. Augustine Foe, Founder, Marketing Science Consulting group, Inc.
“Marketing is the process of exposing target customers to a product through appropriate tactics and channels, gauging their reaction and feedback, the ultimately facilitating their path to purchase.”
From the above discussion it can be easily
Bibliography: * Jhonson, G., Scholes, K. And Whittington, R. (2008) Exploring Corporate Strategy, 8th edition, London: Pearson Education Limited * Kotler, P * Hberberg A and Rieple A (2001), The strategic Management of Organization, p: 133. Financial Times/Prentice Hall Online references