Statista Report

The Print Media surveys in Spain

WRRS Valencia 2009

The Print Media surveys in Spain

Asociación para la Investigación de Medios de comunicación  AIMC is the Spanish JIC (Join Industry Commitiee).
 With 163 members:
 Media: Newspapers and Magazines Titles, Radio Stations, Tv

Channel, Internet Sites, Outdoors advertising companys and Cinema advertising companys.  Advertising agencies.  Advertisers.

 .. and we created the EGM.

1

The Print Media surveys in Spain

EGM
 The EGM is the Print Media survey in Spain
• Since 1968 • Multimedia:
• Newspapers • Magazines • Radio • Cinema • Tv • Internet • Outdoors

The Print Media surveys in Spain

EGM
 The EGM is the Print Media survey in Spain
• Since 1968 • Multimedia:
• Newspapers (currency) • Magazines (currency) • Radio (currency) • Cinema • Tv (Referential for meters) • Internet (Referential for meters) • Outdoors

• The EGM is the Cross Media survey in Spain

2

The Print Media surveys in Spain

EGM Radio n = 36.000

EGM 2000

EGM Multimedia n = 43.000

The Print Media surveys in Spain

EGM Radio n = 36.000

EGM 2007

EGM Newspaper n = 32.000

EGM Multimedia n = 43.000

3

The Print Media surveys in Spain

EGM
With these extensions we have two different data for Radio and Newspapers:
 The official data (multimedia+monomedia)  The multimedia data from the Cross Media Survey
Example:
In 2007 the official audience of “El País" was 2,234,000 readers, and the result for the Cross Media Survey was 2,127,000 readers, some 5% less.

The Print Media surveys in Spain

EGM
The “Market” accepted the coexistence of two different data:
 “the official data”, currency for the media, is used in

the

monomedia

advertising

plans

for

Radio

or

Newspapers.
 “the other data” is used in the multimedia advertising

plan where Radio stations or Newspapers titles are included.

4

The Print Media surveys in Spain

EGM Radio n =